Digital Marketing

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Nscale sued in Norway over a data centre engineer’s dismissal

An engineer at Nscale’s Stavanger data centre has sued the AI cloud firm and subcontractor CloudBrothers, Bloomberg reported. He claims Nscale directed his work like an employer and that he was fired after raising pay concerns. The case comes as Nscale prepares a contested IPO. An engineer at Nscale’s data centre in Stavanger, Norway, has […]

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8 LLM visibility tools to track your brand across answer engines

Large language model (LLM) visibility tools track brand mentions, citations, and share of voice across answer engines. According to Digitaloft, 80% of users rely on zero-click results at least 40% of the time, meaning they often get what they need directly from a search engine results page (SERP) or an AI-generated answer. That behavior can leave marketers with fewer on-site signals such as clicks, scroll depth, and engagement rate.

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Ahrefs Brand Radar vs. Profound: Which fits your team?

Marketers choosing between Ahrefs Brand Radar and Profound are really asking whether AI visibility belongs in your SEO suite or in a dedicated AEO platform. Brand Radar is the first option, Profound is the second, and HubSpot AEO is a third worth testing if you want visibility data connected to content and marketing workflows.

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Feds want robotaxis to signal ‘I’m driving’ with cyan-colored lights

After years of debating how driverless cars should tell the world no one is at the wheel – flashing text, audio alerts, custom lights – the feds just stepped in with a single answer: cyan. The National Highway Traffic Safety Administration released proposed changes to Federal Motor Vehicle Safety Standard (FMVSS) No. 108, specifically rewriting […]

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SpaceX’s mobile carrier push reportedly involves tapping into 80,000 cell sites

SpaceX is planning to access at least 80,000 cell sites as part of efforts to compete directly with Verizon, T-Mobile, and AT&T, according to a report from Bloomberg. Sources tell the publication that SpaceX is in talks with Crown Castle Inc., one of the nation’s largest cell tower owners. The move would give SpaceX access […]

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