Digital PR

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What is Online Reputation Management (ORM)?

Key Takeaways Online reputation management (ORM) is the practice of monitoring and improving (when necessary) how your brand is perceived on the internet. In practice, this means responding to negative reviews, suppressing negative search results or comments, and addressing any misinformation about your company. There are a lot of misconceptions about online reputation management. Some […]

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Everything You Need to Know About Guest Posting

Key Takeaways AI can be an extremely useful tool for content creation, but guest posting is one area where it can pay off to pull back.  That’s because AI adoption is flooding editor inboxes with low-quality pitches and generic posts.  Lilach Bullock, an accomplished content marketer and guest-posting expert, says she sifts through 30 to […]

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How to Analyze Your Backlinks With the Ubersuggest Backlink Checker

Key Takeaways How important are backlinks to your online business?  According to research from uSERP, 67.5 percent of the SEOs interviewed believe they have a ‘big impact’ on their search engine rankings. Source: https://userp.io/link-building/state-of-backlinks-for-seo/ An overwhelming majority (85 percent) believe backlinks have a major influence on their brand authority, while 47.5 percent say building backlinks is every […]

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