Ecommerce

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Shopify Shares More Details On Universal Commerce Protocol (UCP) via @sejournal, @martinibuster

Shopify’s Harvey Finkelstein said agentic shopping surfaces products because they fit the user, not because brands can buy visibility.

The post Shopify Shares More Details On Universal Commerce Protocol (UCP) appeared first on Search Engine Journal.

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The Smart Way To Take Back Control Of Google’s Performance Max [A Step-By-Step Guide]

Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance effectively.

The post The Smart Way To Take Back Control Of Google’s Performance Max [A Step-By-Step Guide] appeared first on Search Engine Journal.

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Google’s UCP Checkout Brings New Tradeoffs For Retailers via @sejournal, @MattGSouthern

Google’s AI Mode checkout aims to reduce friction, but retailers question what it means for brand control, cross-sells, and customer data.

The post Google’s UCP Checkout Brings New Tradeoffs For Retailers appeared first on Search Engine Journal.

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Google Announces AI Mode Checkout Protocol, Business Agent via @sejournal, @MattGSouthern

Google announced checkout capabilities in AI Mode and a new Business Agent feature that puts branded AI chat on Search results. Available to U.S. retailers.

The post Google Announces AI Mode Checkout Protocol, Business Agent appeared first on Search Engine Journal.

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AI Search for E-commerce: Optimize Product Feeds for Visibility

AI is reshaping how people shop online. Search isn’t just about keywords anymore. Tools like Google’s AI Overviews, ChatGPT shopping features, and Perplexity product recommendations analyze huge amounts of product data to decide what to show users. That shift means e-commerce brands need to rethink the way their product information is structured. If you want […]

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