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The Big 12 basketball tournament is ditching slippery LED courts for hardwood

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They may be great for fan engagement and selling ads, but the Big 12 has decided to replace the innovative glass-covered LED floors at Kansas City’s T-Mobile Center with a traditional hardwood finish. It will be used for the remainder of the tournament during semifinal matches and the championship game. The LED floors, which were […]

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Epic says its Fortnite V-bucks price hike is a ‘direct correlation’ to operating costs

Digital Marketing, Entertainment, Fortnite, Gaming, News, SEO Tips, Technology /
Epic Games announced this week that Fortnite’s in-game V-bucks currency would be getting more expensive with a somewhat glib statement: “The cost of running Fortnite has gone up a lot and we’re raising prices to help pay the bills,” the company wrote. The price hike will go into effect on March 19th, the same day […]

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Peacock is adding an AI Andy Cohen to narrate an endless stream of Bravo clips

Digital Marketing, Entertainment, News, SEO Tips, Streaming, Technology, TV Shows /
When you open your Peacock mobile app this summer, you might see the AI likeness of TV host Andy Cohen pop up on your homepage. In an announcement on Friday, NBCUniversal said Cohen’s avatar will serve as a guide through Peacock’s “infinitely swipeable” feed of clips from Bravo shows, like Love Island, The Real Housewives […]

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Peacock’s NBA streams are going vertical

Apps, Digital Marketing, Entertainment, News, SEO Tips, Sports, Streaming, Technology /
Peacock is rolling out a native vertical video format for live sports, allowing you to watch games without turning your phone sideways. The feature will roll out to NBA games first this spring and will use an algorithm to track players and zoom in on the action. The launch of this feature comes just months […]

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KPop Demon Hunters is getting a sequel, obviously.

Digital Marketing, Entertainment, Film, Music, Netflix, News, SEO Tips, Technology /
Get ready to get even more KPop, demonier, and as huntery as possible. Netflix’s smash-hit, Oscar-nominated animated film KPop Demon Hunters is returning for a sequel, with the fictional Korean girl group HUNTR/X coming back to lay down pop hits and smash evil boybands (and/or other demons). Maggie Kang and Chris Appelhans will once again […]

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PEGI’s new age ratings will restrict FC 27 to kids over 16

Digital Marketing, Entertainment, Gaming, News, SEO Tips, Tech, Technology /
The Pan-European Game Information (PEGI) body previously assigned its age ratings based on the presence of sex, drugs, violence, bad language, and fear. Now it’s adding four new options that tie age suitability to interactive features, like rating games that contain loot boxes as unsuitable for children under 16. Games like EA’s FC series – […]

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Bespoke AI models are the next big thing in filmmaking

AI, Analysis, Digital Marketing, Entertainment, Film, Netflix, SEO Tips, Technology /
Though many AI boosters have convinced themselves that the technology can spit out films and television series whole cloth, claims of Hollywood being cooked feel very premature when you see what people are making with the most popular image/video models on the market. Models like Sora, Veo, and Runway just do not seem all that […]

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Valve says it will fight New York’s loot box lawsuit

Digital Marketing, Entertainment, Gaming, News, PC Gaming, Policy, SEO Tips, Technology /
Valve wants players to know that it plans on fighting New York Attorney General Letitia James’ lawsuit, which last month accused the company of promoting “illegal gambling” through its in-game loot boxes. In an email sent to Counter-Strike 2, Dota 2, and Team Fortress 2 players in New York, Valve says it’s “disappointed” in the […]

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The Live Nation settlement has industry insiders baffled

Antitrust, Digital Marketing, Entertainment, Policy, Report, SEO Tips, Technology /
Instead of moving forward with a jury trial against Live Nation-Ticketmaster as expected, the Justice Department announced a settlement Monday that omitted what used to be on the top of its wish list: a breakup. What the DOJ did get was a series of concessions that some industry stakeholders found unsatisfying and even baffling. There […]

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Microsoft’s next Xbox, Project Helix, won’t reach alpha until 2027

Digital Marketing, Entertainment, Gaming, Microsoft, News, SEO Tips, Tech, Technology /
We’re here at the 2026 Game Developers Conference, where Microsoft “VP of Next Generation” Jason Ronald is talking about a topic near and dear to many gamers’ hearts: the future of Xbox. Ronald says the next Xbox, codenamed Project Helix, will have a custom AMD chip with “an order of magnitude increase in raytracing performance” […]

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