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Netflix turns to generative AI to fix a problem it helped create

Digital Marketing, Netflix, Next Featured, SEO Tips, Technology /

The streaming service that taught a generation to scroll endlessly now wants to sell them the cure. At the Bloomberg Tech conference in San Francisco on Wednesday, Netflix’s chief product and technology officer, Elizabeth Stone, said the company is deploying generative AI to help subscribers cut through the volume of content it has spent two […]

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Netflix’s next great sci-fi show is set in a retirement community

Digital Marketing, Entertainment, Netflix, SEO Tips, Streaming, Technology, TV Show Reviews, TV Shows /
Four decades on, ’80s-style science fiction adventures continue to exert their influence on modern film and TV. The idea of a group of kids teaming up to face an otherworldly threat has become a trope at this point, seen in everything from Super 8 to Stranger Things. So on one level, The Boroughs, a new […]

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Netflix’s ad ambitions just keep growing

Digital Marketing, Entertainment, Netflix, News, SEO Tips, Streaming, Technology /
For the second year in a row, Netflix’s ad-supported tier more than doubled its monthly viewerbase. During its 2026 upfront presentation, Netflix revealed that its $8.99-per-month plan reaches more than 250 million people around the globe, a significant leap from 94 million users reported last year. The streaming service reported earning $1.5 billion from ads […]

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Texas AG sues Netflix over alleged spying and addictive design

Digital Marketing, Netflix, Next Featured, SEO Tips, Technology /

Attorney General Ken Paxton filed the suit on Monday, alleging Netflix collects user data without consent and uses autoplay to keep children watching. Netflix calls the suit meritless. Texas Attorney General Ken Paxton sued Netflix on Monday, alleging the streaming company collects user data without consent and designs its platform to be addictive, particularly for […]

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Texas sues Netflix for advertising ‘bait and switch’ and spying

Digital Marketing, Entertainment, Netflix, News, SEO Tips, Streaming, Technology /
Texas Attorney General Ken Paxton has filed a lawsuit against Netflix, accusing the company of “spying on Texans, including children, and collecting users’ data without their knowledge or consent. ” The lawsuit, filed on Monday, also claims Netflix designed its platform to be addictive, and with features to “manipulate” users. “Netflix has built a surveillance […]

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Netflix may have finally figured out games

Column, Digital Marketing, Gaming, Netflix, SEO Tips, Streaming, Technology, The Stepback /
This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on Netflix, follow Andrew Webster. The Stepback arrives in our subscribers’ inboxes at 8AM ET. Opt in for The Stepback here. How it started Boggle has become a spectator sport in my household. Everyone crowds around the […]

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Netflix has its own, impressive AI-powered voice search

Column, Digital Marketing, Lowpass, Netflix, SEO Tips, Streaming, Technology /
A small subset of Netflix viewers just got a new way to find movies and TV shows. The streamer recently started to test an AI-powered native voice search feature with some subscribers, prompting them to press the Netflix button on their remote control to ask for viewing recommendations. Once viewers press the button, they’re presented […]

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The clause that lets Netflix raise your price might not be legal in Europe

Digital Marketing, Netflix, SEO Tips, Technology /

Netflix can afford to lose this case. The company reported $12.25 billion in revenue in the first quarter of 2026, a 16 per cent increase from the prior year, with net income of $5.28 billion. It has 325 million paying subscribers worldwide. In March, it raised prices again, pushing the Premium plan in the United […]

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