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The vertical video takeover is here

Column, Creators, Digital Marketing, Facebook, Instagram, Meta, SEO Tips, Technology /
This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on all things vertical video, follow David Pierce. The Stepback arrives in our subscribers’ inboxes on Sunday at 8AM ET. Opt in for The Stepback here. How it started For a while, every social and media platform […]

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Facebook considers giving up and becoming TikTok

Digital Marketing, Facebook, Meta, News, SEO Tips, social media, Tech, Technology /
Facebook is planning some big changes to try and keep its users from jumping to rival social platforms like TikTok – changes that sound dubiously similar to becoming a TikTok clone. Facebook head Tom Alison announced today that the platform will begin testing a “reimagined experience” later this year that will put a subset of […]

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Meta risks $12B EU fine over addictive Instagram and Facebook feeds

Digital Marketing, Facebook, Instagram, Meta, Policy, Politics, SEO Tips, Technology /
Meta is in breach of the EU’s Digital Services Act (DSA), a preliminary investigation has found, over the “addictive” design of Instagram and Facebook. It’s likely to be forced to redesign both apps, and could face a fine of up to $12 billion. The European Commission said Meta “did not adequately assess the risks of […]

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Facebook’s Creator Studio has been revived as an AI companion app

AI, Digital Marketing, Facebook, Meta, SEO Tips, Tech, Technology /
Meta is bringing back the Facebook Creator Studio page manager, now “reimagined” as a standalone AI companion app. The new app aims to make it easier for creators to connect with their audiences, and show them “exactly how to grow on Facebook,” according to Meta’s announcement. Meta’s AI Creator Assistant is a central focus of […]

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Facebook’s new AI Mode search gets its info from public posts

AI, Digital Marketing, Facebook, Meta, News, SEO Tips, social media, Technology /
Your public Facebook posts could help inform AI-generated results in Meta’s new AI Mode. When you search on Facebook, the “AI Mode” option will appear alongside the usual search modes like “People” and “Marketplace.” It’s one of several new AI features Meta is rolling out starting today, including photo presets that swap sports jerseys onto […]

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