Ford

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Inside the lab where Ford is trying to crack the code on cheap EVs

Cars, Digital Marketing, Electric Cars, Ford, Report, SEO Tips, Technology, Transportation /
Ford isn’t sending the clearest signals regarding its EV future. We got a glimpse of its Universal EV (UEV) Project last February, but then it pulled the plug on the F-150 Lightning, which is regarded as one of the more successful electric pickup trucks to date. The climate surrounding electric vehicles hasn’t helped, either, between […]

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Ford’s EV and software chief Doug Field is leaving the company

Cars, Digital Marketing, Electric Cars, Ford, News, SEO Tips, Technology, Transportation /
Doug Field, who left Apple five years ago to helm Ford’s multibillion-dollar bet on electric vehicles and software, is stepping down next month. Replacing him will be Alan Clarke, the ex-Tesla engineer who now leads Ford’s California-based skunkworks lab. Clarke’s new title will be vice president of advanced development projects, and he will continue to […]

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The great EV pullback: all the obstacles, cancellations, and delays

Cars, Digital Marketing, Electric Cars, Ford, Policy, SEO Tips, Technology, Tesla /
The auto industry bet big on electric vehicles, but now those ambitious goals are falling apart. Demand was already slowing down when Donald Trump took office and took an ax to pro-EV policy: the elimination of the federal EV tax credit, kneecapping clean energy, and bulldozing emissions rules. Tariffs have been taking their toll as […]

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Ford is giving its commercial fleet business an AI makeover

AI, Cars, Digital Marketing, Ford, News, SEO Tips, Technology, Transportation /
Ford announced a new AI-powered service for its commercial fleet and telematics software customers called Ford Pro AI. The generative AI system analyzes data generated by commercial vehicles – including vehicle speed, seat belt activity, and engine health – and converts it into actionable items for fleet managers. The new system manifests as – what […]

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America is at risk of becoming an automotive backwater

Cars, Climate, Digital Marketing, Electric Cars, Ford, GM, SEO Tips, Technology /
For decades, America’s auto industry was the envy of the world, driven by mass production, the rise of Detroit’s Big Three automakers, and the iconic stylings of the 1950s and ’60s. Then, through a series of blunders and missteps, things started to unravel. There was the fuel crisis of the 1970s, which led to an […]

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Ford is fighting against physics to build affordable EVs

Cars, Digital Marketing, Electric Cars, Ford, Report, SEO Tips, Technology, Transportation /
To say that Ford has struggled to make profitable electric vehicles would be an understatement. The company recently pulled the plug on its F-150 Lightning, a truck once heralded as the most important EV ever made, after taking a staggering $19.5 billion hit on its EV investments in 2025. A new focus on hybrids and […]

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