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Ford’s $30,000 electric truck: all the news about the company’s big EV re-do

Cars, Digital Marketing, Electric Cars, Ford, SEO Tips, Technology, Transportation /
The end of the Ford F-150 Lightning was also the start of a new era for the automaker. After failing to capture the market with the electric version of its popular F-Series truck, Ford is going back to the drawing board with its Universal Electric Vehicle Platform. The first offering will be a $30,000 electric […]

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Ford had to hire back former engineers to fix mistakes made by its automated systems

AI, Cars, Digital Marketing, Ford, News, SEO Tips, Technology, Transportation /
To celebrate its new status as No. 1 in JD Power’s initial quality ranking among mainstream automakers, Ford is opening up about the challenges it has faced in recent years, especially around its reliance on automated systems in production and design. It turns out that those automated systems were not as robust as previously assumed, […]

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Inside the lab where Ford is trying to crack the code on cheap EVs

Cars, Digital Marketing, Electric Cars, Ford, Report, SEO Tips, Technology, Transportation /
Ford isn’t sending the clearest signals regarding its EV future. We got a glimpse of its Universal EV (UEV) Project last February, but then it pulled the plug on the F-150 Lightning, which is regarded as one of the more successful electric pickup trucks to date. The climate surrounding electric vehicles hasn’t helped, either, between […]

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Ford’s EV and software chief Doug Field is leaving the company

Cars, Digital Marketing, Electric Cars, Ford, News, SEO Tips, Technology, Transportation /
Doug Field, who left Apple five years ago to helm Ford’s multibillion-dollar bet on electric vehicles and software, is stepping down next month. Replacing him will be Alan Clarke, the ex-Tesla engineer who now leads Ford’s California-based skunkworks lab. Clarke’s new title will be vice president of advanced development projects, and he will continue to […]

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The great EV pullback: all the obstacles, cancellations, and delays

Cars, Digital Marketing, Electric Cars, Ford, Policy, SEO Tips, Technology, Tesla /
The auto industry bet big on electric vehicles, but now those ambitious goals are falling apart. Demand was already slowing down when Donald Trump took office and took an ax to pro-EV policy: the elimination of the federal EV tax credit, kneecapping clean energy, and bulldozing emissions rules. Tariffs have been taking their toll as […]

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Ford is giving its commercial fleet business an AI makeover

AI, Cars, Digital Marketing, Ford, News, SEO Tips, Technology, Transportation /
Ford announced a new AI-powered service for its commercial fleet and telematics software customers called Ford Pro AI. The generative AI system analyzes data generated by commercial vehicles – including vehicle speed, seat belt activity, and engine health – and converts it into actionable items for fleet managers. The new system manifests as – what […]

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