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PR and SEO: How to Build More Authority Together (5 Steps)

Digital Marketing, General SEO, SEO Tips, Technology /

PR and SEO used to be separate disciplines. Now you can’t afford to keep them siloed. Google and LLMs both rely on third-party signals — backlinks, brand mentions, expert commentary, and coverage in trusted publications — to decide which brands deserve visibility. PR and SEO both generate those signals, but most teams still operate independently. …

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How to Calculate Share of Voice (+ Why it Matters for SEO)

Digital Marketing, General SEO, SEO Tips, Technology /

Your analytics dashboard tracks clicks, but it doesn’t convey the complete picture. When a buyer reads an AI answer that mentions your competitor, or scrolls through a Reddit thread where your brand doesn’t appear, that’s lost visibility. And it won’t show up anywhere in your traffic data. Share of voice (SoV) captures what traffic metrics …

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How to Build an AI-Ready SEO Team: A Complete Guide

AI Search, Digital Marketing, General SEO, SEO Tips, Technology /

Modern SEO teams aren’t just optimizing for rankings in traditional search anymore. They’re also optimizing for visibility in AI-powered search and answer engines. And that shift is showing up in job listings. I recently came across this position: This isn’t an outlier. Dozens of companies are now posting similar roles, and the shift runs deeper …

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