Anthony Higman shares a PPC redemption story
Anthony Higman’s journey from a law firm mailroom to PPC CEO shows how learning from mistakes, can turn early missteps into lasting success.
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Google launches A/B testing for Performance Max assets (Beta)
Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all campaigns.
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Google AI Overviews are tested and removed based on engagement
Google tracks how users behave and only shows AI Overviews in Search when they actually add value, said Google VP Robby Stein.
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Google tests expanded video limits in Performance Max
Google’s apparent expansion of video limits in PMax could give advertisers more creative flexibility without forcing campaign fragmentation.
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Google is taking over your Gmail inbox with AI
Google is announcing a new AI Inbox view for Gmail that, instead of presenting your emails in a traditional list, uses AI to offer personalized to-dos and summaries of topics you might want to follow from your emails. It’s a potentially huge shift in how you might navigate your Gmail, especially if you have a […]
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Gmail debuts a personalized AI Inbox, AI Overviews in search, and more
Gmail is also bringing several AI features that were previously available only to paid users to all users.
Gmail debuts a personalized AI Inbox, AI Overviews in search, and more Read More »
Google and Character.AI negotiate first major settlements in teen chatbot death cases
The settlements are among the first tied to lawsuits accusing AI companies of harming users.
Google and Character.AI negotiate first major settlements in teen chatbot death cases Read More »
Character.AI and Google settle teen suicide and self-harm suits
Character.AI and Google have reached settlements with several families whose teens harmed themselves or died by suicide after interacting with Character.AI’s chatbots, according to new court filings. The details of the settlements are still unknown. The parties notified a federal court in Florida that they had reached a “mediated settlement in principle to resolve all […]
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Vehicle Ads get a call upgrade
Google has added click-to-call functionality to Vehicle Ads, giving high-intent car shoppers a faster path from search to conversation with dealers.
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Google rolls out Tag Gateway integration via Google Cloud
Google’s new Google Cloud Tag Gateway integration makes first-party tagging easier and more resilient to privacy restrictions.
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