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Google DeepMind’s TacticAI can predict football plays 8 seconds before they happen. Palmeiras is the first to use it.

Artificial Intelligence, Deep tech, Digital Marketing, Google, Next Featured, SEO Tips, Technology /

Google DeepMind built an AI that can predict football plays before they happen. TacticAI uses geometric deep learning to model player movement, forecast dynamics up to eight seconds into the future, and recommend tactical adjustments, all from broadcast-style visual data. Brazilian club Palmeiras is the first to use it for live open-play analysis. The system […]

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US AI giants are colonising London, and squeezing its startups in the process

Anthropic, Artificial Intelligence, Digital Marketing, Future of work, Google, SEO Tips, Startups and technology, Technology /

US AI giants are planting flags in London at a pace the city has never seen, and in doing so they are turning the British capital into the clearest rival to San Francisco, while making life harder for the homegrown startups they are landing next to. In the past few months Anthropic has taken office […]

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Google is funding 300,000 electricians and welders, because the AI boom is running out of them

Artificial Intelligence, Digital Marketing, Future of work, Google, SEO Tips, Technology, United States /

The AI boom has a problem no amount of capital can solve on its own: there are not enough electricians, welders, and pipefitters to build it. Google’s answer is to pay to train them. Its philanthropic arm, Google.org, said it is committing $50M to prepare more than 300,000 skilled-trade workers across over 20 US states, […]

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Google won’t just admit it’s feeding YouTube creators to its music AI

AI, Creators, Digital Marketing, Entertainment, Google, Law, SEO Tips, Technology /
If you’ve uploaded a song to YouTube, Google almost certainly considers your video fair game for training its Lyria music AI, it just won’t admit it right now. A group of independent musicians is suing Google, claiming that it illegally used songs they uploaded to YouTube to train its Lyria 3 model. Google has filed […]

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Google will save your Lens photos, Search Live recordings, and Translate audio for AI training

AI, Digital Marketing, Google, News, privacy, SEO Tips, Tech, Technology /
Google is making some changes to how it saves your interactions with Search. In an email sent to users, Google says it will save the images, files, audio, and video you use to search under a new “Search Services History” setting. That includes the images you search for with Google Lens, recordings from its real-time […]

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A German court says Google’s AI Overviews are Google’s own words, and it’s liable when they’re false

Artificial Intelligence, Digital Marketing, Europe, Google, Government and policy, SEO Tips, Technology /

A German court has ruled that Google is directly liable for false claims its AI Overviews make, treating the AI-written summaries as Google’s own speech rather than ordinary search results. It is one of the first rulings to test who is responsible when a generative-AI system gets it wrong, and the answer it gives is […]

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Your face is the ticket: Google’s Gemini and biometric gates are the World Cup’s quieter tech story

Artificial Intelligence, Data and security, Digital Marketing, Google, SEO Tips, Technology, United States /

The 2026 World Cup is rolling out two layers of technology that most of its 10 million visitors will actually touch: a consumer-AI layer led by Google, and a biometric-identity layer that turns a fan’s face into a ticket. This is the quieter half of the tournament’s tech, the half aimed at fans rather than […]

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Apple and Google both want to monitor the web for you

Apple, Artificial Intelligence, Corporates and innovation, Digital Marketing, Google, SEO Tips, Technology /

Two of the biggest names in tech now want to watch the web on your behalf. Within a month, both Google and Apple announced features that monitor web pages and tell you when something changes. Both claim they will use AI to alert you when a condition is met and reduce false positives. At its […]

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Apple’s AI promises are finally, almost, sort of, here

AI, Analysis, Apple, Apple Event, Digital Marketing, Google, SEO Tips, Technology /
Apple kicked off its annual developer conference with bold promises about AI. The company, CEO Tim Cook said, would be “introducing new technologies and innovations that push the limits on what’s possible.” But its slew of announcements – centered on a brand-new “Siri AI” – had more to do with catching up. After almost entirely […]

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