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Alphabet adds the yen to its bond programme, in a debut Samurai issue, funding the AI build

Digital Marketing, Google, Investors and funding, SEO Tips, Technology /

Mizuho, Bank of America, and Morgan Stanley have the mandate. Pricing is expected this month. The trade follows Alphabet’s record CHF, sterling and euro issuances in February and last week’s $17bn euro-Canadian-dollar combination, all targeted at the $180-190bn capex programme. Alphabet plans to sell yen-denominated bonds for the first time, the company disclosed in a […]

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Google’s $100 Fitbit Air has no screen. The product it is actually selling is a $10-a-month AI health coach.

Digital Marketing, Google, launch, Next Featured, SEO Tips, Technology /

  Google spent 2.1 billion dollars buying Fitbit in 2021, three years dismantling the brand, and on Thursday launched a 100 dollar device with no screen, no buttons, and no independent functionality to bring it back. The Fitbit Air is a soft fabric band with a five-gram sensor pack underneath that tracks heart rate, steps, […]

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Google’s $100 Fitbit Air has no screen. The product it is actually selling is a $10-a-month AI health coach. Read More »

Google’s taking a big swing at AI health with the Fitbit Air

AI, Digital Marketing, Gadgets, Google, Health, News, SEO Tips, Technology /
It’s a Whoop dupe. That was my first thought when I saw the new $99 Google Fitbit Air. You can hardly blame me. The band is screenless with a metallic fabric clasp. My eyes flickered between the Fitbit Air and my wrist, where I’m wearing a Whoop MG. Was I not seeing double? But as […]

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Google’s AI Overviews killed 58 per cent of publisher clicks. Now it is adding a ‘Further Exploration’ section to bring some back.

Digital Marketing, Google, Next Featured, SEO Tips, Technology /

Google has a publisher problem. AI Overviews, the AI-generated summaries that now appear at the top of search results for a growing share of queries, have been correlated with a 58 per cent reduction in click-through rates to the websites whose content those summaries are built on. Penske Media has filed an antitrust lawsuit. The […]

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Google’s AI Overviews killed 58 per cent of publisher clicks. Now it is adding a ‘Further Exploration’ section to bring some back. Read More »

Google is not building a consultancy. It is writing a licensing agreement. That may be the smarter play.

Digital Marketing, Google, Next Featured, SEO Tips, Technology /

OpenAI built a ten billion dollar consulting company. Anthropic built a 1.5 billion dollar consulting company. Google is writing a licensing agreement. The difference in approach may determine which AI lab captures the largest new enterprise distribution channel to emerge since the birth of cloud computing itself: the portfolio companies of the world’s biggest private […]

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Google is not building a consultancy. It is writing a licensing agreement. That may be the smarter play. Read More »

Google offers EU concessions on news-search ranking to head off a fresh DMA fine

Digital Marketing, Europe, Google, SEO Tips, Technology /

The proposals filed in Brussels aim to settle the European Commission’s investigation into whether Google has been demoting publishers’ pages with third-party advertising content. Failure to settle could expose Alphabet to penalties up to 10 per cent of global revenue. Google has filed a remedies offer with the European Commission proposing changes to how it […]

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