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Instagram’s top boss is missing the point about AI on the platform

A couple of weeks ago, Adam Mosseri posted to his grid. In a series of messages, Instagram’s top exec laid out his concerns for the platform in the coming year, largely around AI. The post was equal parts Working Through It, a sounding of alarms, and a rallying cry to creators who use the platform: […]

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You can’t trust your eyes to tell you what’s real anymore, says the head of Instagram

Instagram boss Adam Mosseri is closing out 2025 with a 20-images-deep dive into what a new era of “infinite synthetic content” means as it all becomes harder and harder to distinguish from reality, and the old, more personal Instagram feed that he says has been “dead” for years. Last year, The Verge’s Sarah Jeong wrote […]

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How to tweak your online platform algorithms

Love them or hate them, more than half of the world’s population interacts with algorithmic recommendations in some way every day. Algorithmic recommendations play an integral role in how users discover new content across platforms like Facebook, Instagram, TikTok, and YouTube. It can be nice to be fed a stream of fresh posts, pictures, and […]

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