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Apple announces the iPhone 18 Pro and 18 Pro Max

Apple announced the iPhone 18 Pro and iPhone 18 Pro Max at its event on Wednesday. The 18 Pro and Pro Max come in deep black, silver, “glacier,” and burgundy, with color-matched back glass. They also have a new A20 Pro chip and purportedly the longest battery in an iPhone. During Wednesday’s presentation, Apple highlighted […]

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Apple’s foldable ‘iPhone Duo’ will reportedly start at $2,000

With only a few hours left until the first iPhone launch event since John Ternus took over as the CEO of Apple, Bloomberg reporter Mark Gurman says the name of the company’s long-rumored folding phone is the iPhone Duo. The midnight report suggests it will have a price starting at $2,000 for a model with […]

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Apple says ‘Fold’ and competitors ask ‘how wide?’

Apple is almost certain to launch its first foldable iPhone tomorrow, seven years after Samsung’s Galaxy Fold initially went on sale. And while Apple might be a few years late to the party, the run-up to this launch proves that new CEO John Ternus has inherited a company that’s as influential as it’s ever been. […]

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Why the iPhone is about to get more expensive

When Apple debuts the next generation of iPhones this week, they’re likely to come with an unwanted change: a higher price tag. A price hike from the supply-chain powerhouse would be the clearest sign yet that soaring memory costs have become unavoidable – with no end to the memory crunch in sight. Call it “chipflation” […]

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John Ternus takes over as Apple’s new CEO

The multitrillion-dollar home of the iPhone, Mac, and so many other tech gadgets has a new leaader, as Tim Cook has been replaced as CEO as of September 1st by former hardware boss John Ternus. How will we look back on Cook’s legacy, and what will Apple look like under the leadership of Ternus and […]

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Get ready for a really busy month of smartphones

We’re not even half a day into September, and two new smartphones have already launched: the Poco F9 Pro and F9 Ultra. We’re expecting more this week, as the IFA trade show kicks off in Berlin, before we get new iPhones a week after that. And that’s only the beginning of what promises to be […]

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A day-one briefing for Apple’s new CEO

Executive Summary, Day One 📁 Inbox 5:05AMTo: Ternus, John <jternus@apple.com>Reply-to: CEO-transition-team@apple.com Welcome to your first day as CEO! Hopefully you’re finding your new office spacious and comfortable. If you have trouble with any of the doors just ping us – being a Jony Ive design, you won’t find anything as unsightly as a door handle […]

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Tim Cook’s Apple: his 10 biggest wins and misses

Expectations for Tim Cook were almost impossibly high when he stepped in to replace Apple’s visionary co-founder in 2011. He inherited a company on a blockbuster run, after Steve Jobs returned and revitalized the Mac, launched the iPod, and oversaw the launch of the iPhone. Now, after 15 years in the CEO role, Tim Cook […]

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John Ternus is now the CEO of Apple

For the first time since 2011, one of the world’s most valuable companies has a new leader, as today marks John Ternus’ first day as Apple’s CEO. He’s replacing Tim Cook, who will continue on as the executive chairman on Apple’s board and departed with a letter to employees that remarked, “This place is proof […]

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