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A GTM tech stack is the set of tools a company uses to run go-to-market activities across the customer lifecycle. These platforms can make it easier to connect marketing, sales, and customer teams. But, if the pieces aren’t compatible, a business’ GTM tech stack is just another layer of disconnected tools. The difference comes down to how the stack is built.
GTM tech stack: What it is and how to build one Read More »
Tech stack consolidation is the process of reducing the software tools your organization runs and standardizing work on a smaller, more integrated set of systems.
Tech stack consolidation: The business case for unified systems & how to build them Read More »
Marketing tech stacks often expand fast, leading to sprawl. The result is low tool usage. Gartner estimates that only 49% of marketing technology tools are actively used by teams. A marketing operations tech stack audit brings structure back to teams with bloated software.
Marketing operations tech stack audit: A proven checklist for operations teams Read More »