Marketing

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Search has changed, and so should your audience personas. Your audience searches across Google, ChatGPT, Reddit, YouTube, and many other channels. Knowing who they are isn’t enough anymore. You need to know how they search. Search-focused audience personas fill gaps that traditional personas miss. Think insights like: Where this person actually goes for answers What …

The post How to Build Audience Personas for Modern Search + Template appeared first on Backlinko.

If 2025 taught us anything, it’s that AI is no longer just a side tool. It’s the engine running campaigns and reshaping how people discover brands.   At the same time, platforms have declared war on the “click.” We’re seeing an aggressive push for native conversions, where the goal isn’t to drive traffic to the website but to close the deal right in the feed.  That shift toward “frictionless” experiences, combined with the saturation of AI-generated noise, has forced another […]

Everybody wants smoother workflows and fewer manual tasks. And thanks to AI models, automation is at the center of conversations in marketing departments across all industries. But most rarely get the results they’re looking for. According to Ascend2’s State of Marketing Automation Report, only 28% of marketers say their automation “very successfully” supports their objectives. …

The post How to Automate Marketing With 8 Simple Workflows appeared first on Backlinko.

Marketing budgets aren’t collapsing in 2026, but they are making a shift. That’s the part many teams miss. That distinction matters. Rising media costs, weaker attribution, privacy changes, and AI-driven search shifts have created real pressure, but the data shows budgets are still moving into marketing. They’re just moving with more intent. Our latest NP […]