McKinsey frames AI 2.0; Positionless Marketing delivers it by Optimove
AI 1.0 saved time. AI 2.0 makes money. The marketers who win will be Positionless.
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The Missing Factor Behind Why Your Marketing Isn’t Converting
After years across agencies and enterprise marketing teams, I’ve found that most underperformance isn’t a creative problem — it’s a misunderstanding of how real people make decisions, and fixing that gap changes how marketing actually drives growth.
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Clouted wants to take the guesswork out of making short videos go viral
The video clipping startup raised a $7 million seed round led by Slow Ventures.
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Marketing operating system Nectar Social raises $30M Series A led by Menlo
AI-powered marketing platform Nectar Social announced Thursday that it raised a $30 million Series A round led by Menlo Ventures and its Anthology Fund, which was created alongside Anthropic.
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7 Steps to Build a Marketing Strategy That Actually Works in 2026
With all of the platform changes and tech advancements, it’s easy to feel like you’re always a step behind. Buyers can discover brands in countless ways without ever visiting their website. Tracking and attribution are becoming murkier, which makes it harder to know what to prioritize. Everyone is telling you to use AI, or you’re …
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Comprehensive Guide to Copywriting: 2026 Update
Key Takeaways AI can write copy in seconds. So why does human-generated content still pull in 5.44 times more traffic than AI-generated content? Copywriting is about getting people to act. That’s a skill that still demands a human touch. Copywriting is different from content writing. Whereas content writing builds awareness over time, copywriting is built […]
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Webflow buys AI content generation platform Vidoso to bolster its marketing suite
Founded in 2024, Vidoso uses large language models to help organizations generate marketing collateral like images, presentations, video clips, blog posts, and social media content.
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$80 AI Photo Editor Helps Side Hustlers Build a Standout Brand on a Budget
Look like an established brand from day one, without the agency price tag.
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How to Optimize Your Product Pages for AI Visibility
AI has changed the way people shop. 58% of consumers now use GenAI tools instead of traditional search to find products. Imagine your customer runs a simple query in Google’s AI Mode: “Winter jackets for women.” Instead of a long list of links, they get direct product recommendations — alongside: Descriptions of features and best …
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Canva acquires startups working on animation and marketing
With the new acquisitions, the company wants to bolster its position as a marketing solution by potentially adding video creation and more granular measurement.
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