Hollywood celebs are getting into microdrama apps
Several Hollywood celebs are ditching the massive eight-figure checks and exotic movie sets for a rising format: microdramas.
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Bravo is creating unscripted microdramas for the Peacock app
As microdrama apps like ReelShort and DramaBox quietly rake in billions, Peacock announced on Monday that is launching two unscripted Bravo microdramas, which will stream in the Peacock app.
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Watch Club is producing short video dramas and building a social network around them
Watch Club will house microdramas and fan discussions in the same app, creating a fandom-focused social media experience.
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TikTok-like microdramas are going to make billions this year, even though they kind of suck
The business model behind these apps replicates the same dark patterns as mobile games.