Netflix

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Netflix is using an AI-generated Gene Wilder voice in its Willy Wonka reality show

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A new teaser trailer confirmed that Wonka’s The Golden Ticket will premiere on Netflix on September 23rd, following its Squid Game reality show in the trend of creating real competitions based on fictional torture scenarios. While the sets seen in the trailer are real and not some Glasgow-style AI fakes, the voiceover is AI-generated. Deadline […]

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Netflix’s next TV gaming experiment will scare the hell out of you

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As part of the latest evolution of its gaming initiative, Netflix has made a big push into cloud-based games you can play on your TV, much in the same way you’d watch a movie or show on the service. So far, these games have been pretty tame. Things like trivia, party games, and a weirdly […]

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Netflix turns to generative AI to fix a problem it helped create

Digital Marketing, Netflix, Next Featured, SEO Tips, Technology /

The streaming service that taught a generation to scroll endlessly now wants to sell them the cure. At the Bloomberg Tech conference in San Francisco on Wednesday, Netflix’s chief product and technology officer, Elizabeth Stone, said the company is deploying generative AI to help subscribers cut through the volume of content it has spent two […]

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Netflix’s next great sci-fi show is set in a retirement community

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Four decades on, ’80s-style science fiction adventures continue to exert their influence on modern film and TV. The idea of a group of kids teaming up to face an otherworldly threat has become a trope at this point, seen in everything from Super 8 to Stranger Things. So on one level, The Boroughs, a new […]

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Netflix’s ad ambitions just keep growing

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For the second year in a row, Netflix’s ad-supported tier more than doubled its monthly viewerbase. During its 2026 upfront presentation, Netflix revealed that its $8.99-per-month plan reaches more than 250 million people around the globe, a significant leap from 94 million users reported last year. The streaming service reported earning $1.5 billion from ads […]

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Texas AG sues Netflix over alleged spying and addictive design

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Attorney General Ken Paxton filed the suit on Monday, alleging Netflix collects user data without consent and uses autoplay to keep children watching. Netflix calls the suit meritless. Texas Attorney General Ken Paxton sued Netflix on Monday, alleging the streaming company collects user data without consent and designs its platform to be addictive, particularly for […]

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Texas sues Netflix for advertising ‘bait and switch’ and spying

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Texas Attorney General Ken Paxton has filed a lawsuit against Netflix, accusing the company of “spying on Texans, including children, and collecting users’ data without their knowledge or consent. ” The lawsuit, filed on Monday, also claims Netflix designed its platform to be addictive, and with features to “manipulate” users. “Netflix has built a surveillance […]

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Netflix may have finally figured out games

Column, Digital Marketing, Gaming, Netflix, SEO Tips, Streaming, Technology, The Stepback /
This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on Netflix, follow Andrew Webster. The Stepback arrives in our subscribers’ inboxes at 8AM ET. Opt in for The Stepback here. How it started Boggle has become a spectator sport in my household. Everyone crowds around the […]

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