News & Trends

Key Takeaways Google is running a Shopping test that could change how brands compete for visibility in product search. If it scales, the rules shift, and advertisers who see it coming will have a head start. Here’s what’s happening and what you should be doing about it right now. What Is Google Actually Testing? Google’s […]

Key Takeaways  Referral traffic is down, and smaller publishers are absorbing the sharpest declines. Some have seen traffic drop by as much as 60 percent over the past two years. That is not a temporary dip from an algorithm update. It is a directional change in how audiences find and consume content online.  The driving force is […]

Key Takeaways Each year, Google hosts two major events that influence how people use the internet and how brands reach them.  The first is Google I/O, where the company introduces major consumer, developer, and platform innovations. The second is Google Marketing Live, where it outlines how advertisers can engage with those changes across Search, YouTube, […]