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Big business can still innovate — by adding startup leaders to the C-suite

Corporates and innovation, Digital Marketing, Ecosystems, Next Featured, SEO Tips, Startups and technology, Technology /

Startups love hiring big business leaders into advisory and C-suite roles. These hires solve a common issue: as startups grow and look to compete with incumbents, they need some corporate talent to see them over the line.  But big, established businesses have a different common issue. They’re too big, too established, and being outcompeted by the very companies that are hiring their talent.  Right now, it’s the hare and the tortoise — but slow and steady isn’t winning the race this time.  Established businesses need to take a page out of the startup playbook and hire for the C-suite from…

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Startup wisdom: How to get your startup noticed — 5 principles to master

Digital Marketing, Future of work, Investors and funding, Next Featured, SEO Tips, Startups and technology, Technology /

Startup wisdom is a new TNW series offering practical lessons from experts who’ve helped build great companies. This week, Lize Hong, the founder of strategic communications firm Venture Vox, shares her tips on getting startups noticed. Startups don’t fail because they lack a good product. They fail because no one knows or cares about them. It’s brutal, but true. While many founders cling to the myth that “build it and they will come,” the reality is that attention is oxygen for startups. I’ve learned this through experience. As a tech communications expert, I’ve defended the reputations of companies like Google and Uber…

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Past the tipping point: Why the climate transition is now in our hands

Digital Marketing, Government and policy, Insider, Next Featured, SEO Tips, Sustainability, Technology /

Jacqueline van den Ende, CEO of Carbon Equity, believes we have already passed the climate transition tipping point: “Last year, 90% of all new electricity production worldwide came from renewable sources, i.e. generated via solar, wind, or water. Meanwhile, China is actually ahead of its climate goals compared to other countries,” she said. This isn’t a sign to let up; if anything, van den Ende believes we need more investment into climate tech solutions that will help accelerate the transition and make clean energy accessible across the globe. Yet, European climate tech funding sunk to a five-year low in Q1…

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Founders’ takes: AI isn’t the end of developers — it’s their evolution

Digital Marketing, Future of work, Insider, Next Featured, SEO Tips, Startups and technology, Technology /

Founders’ takes is a new series featuring expert insights from tech leaders transforming industries with artificial intelligence. In this edition, Steven Kleinveld, founder of applied AI lab Skylark, argues that vibe coding won’t replace developers — it’ll upgrade them. There’s been a lot of talk lately that AI is going to replace developers. With the rise of tools that let you prompt your way into building apps, people are starting to wonder: “Are developers even still needed?” The short answer: yes — more than ever. The hype around no-code and “vibe coding” makes it seem like anyone can build a solid MVP…

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Opinion: Europe can lead in tech — if regulation and culture align

Digital Marketing, Ecosystems, Government and policy, Insider, Next Featured, SEO Tips, Startups and technology, Technology /

As an American born and raised in New York City, I’ve seen the power of US entrepreneurialism to change the world. The ambition, ingenuity, and relentless drive that have powered the country’s economy for generations have also been a global force for prosperity, stability, and innovation. Yet now the US is retreating into an aggressive and unpredictable form of unilateral bullying. I am deeply concerned — not just for America, but for the world.  For the past few years, I’ve watched these developments from Europe. I’ve settled with my family in the Netherlands, where I work as CEO of cultivated…

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The Hot Crazy Matrix explains why investors get tech deals wrong

Digital Marketing, Ecosystems, Insider, Investors and funding, Next Featured, SEO Tips, Startups and technology, Technology /

Private equity deals hit an all-time high in 2021, peaking at a total value of more than $1tn, with an average deal size exceeding $1bn for the first time. Founders were media darlings, valuations soared, and investors raced to get a piece of the action.   By 2023, many of those same companies — such as Klarna and Stripe — had lost billions in value. Klarna’s valuation plummeted by 85% from its 2021 peak of $45.6bn to $6.7bn in 2022. Stripe also fell dramatically, from $95bn in 2021 to $50bn in 2023.   Fast forward to today, and even more tech companies…

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The next unicorn might not hire anyone

Digital Marketing, Future of work, Insider, Next Featured, SEO Tips, Startups and technology, Technology /

A decade ago, startups often equated success with rapid headcount growth. The formula was simple: build a product, raise a round, hire fast. Bigger teams meant bigger bets. But the rulebook is getting rewritten as a new generation of startups scales with leaner teams and fewer people. They’re not building out sprawling customer support or sales teams, and seem to be automating what once warranted entire departments. Their growth is quite remarkable. Cursor, which became the fastest-growing SaaS company in history, generated $200mn in revenue with 30 employees. Midjourney made $200mnn with 40. Ben Lang’s site Tiny Teams tracks these…

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Is ChatGPT really making us dumb and lazy?

Corporates and innovation, Deep tech, Digital Marketing, Future of work, Next Featured, SEO Tips, Technology /

Since ChatGPT’s debut in 2022, generative AI quickly entered our work, study, and personal lives, helping to speed up research, content creation, and more at an unprecedented rate. Enthusiasm for generative AI tools has understandably gained traction experiencing an even faster adoption rate than the Internet or PCs, but experts warn we should proceed with caution. As with every new technology, generative AI can launch society forward in a number of ways, but it can also bring consequences if left unchecked. One of those voices is Natasha Govender-Ropert, Head of AI for Financial Crimes at Rabobank. She joined TNW founder…

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Opinion: Europe can lead the world in legal AI — by out-regulating everyone else

Deep tech, Digital Marketing, Government and policy, Insider, Next Featured, SEO Tips, Startups and technology, Technology /

Remember the movie Dodgeball? That ridiculous scene where the coach makes his team run across a busy highway? The logic: “If you can dodge traffic, you can dodge a ball.” Europe’s approach to AI feels similar: if you can survive our labyrinth of rules, you can survive anywhere.  Conversations with European companies about AI rarely begin with “What can it do?” Instead, they open with a sigh and ask, “Are we allowed to use this?”  For most industries, that’s a creativity-killer, but legal professionals thrive in regulatory swamps. Europe’s swamp is about to become its competitive moat. The paradox: red…

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Subscriptions are creeping from software into everything — even your car’s horsepower

Corporates and innovation, Digital Marketing, Ecosystems, Next Featured, SEO Tips, Technology /

The subscription model beloved of software is now creeping into cars.  Volkswagen has become the latest automaker to adopt the pricing structure. The German marque has introduced a monthly subscription fee to access the full performance of some of its ID.3 electric vehicles. Auto Express spotted that the Volkswagen ID.3 Pro and Pro S were listed in the UK as producing 201bhp, but could hit 228bhp — if customers paid extra. For that extra 27bhp, buyers can pay £16.50 per month, £165 annually, or £649 for a lifetime subscription that transfers with the car if it’s resold. Volkswagen described the…

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