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Trump’s surgeon general nominee is running the wellness grifter playbook perfectly

Column, Digital Marketing, Health, Optimizer, Science, SEO Tips, Technology /
This is Optimizer, a weekly newsletter sent every Friday from Verge senior reviewer Victoria Song that dissects and discusses the latest gizmos and potions that swear they’re going to change your life. We’ll be taking a break next week and will back March 20th. Opt in for Optimizer here. On the surface, the wellness to […]

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Huel tries to solve the ‘burden’ of eating

Column, Digital Marketing, Health, Optimizer, Science, SEO Tips, Technology /
This is Optimizer, a weekly newsletter sent every Friday from Verge senior reviewer Victoria Song that dissects and discusses the latest gizmos and potions that swear they’re going to change your life. Opt in for Optimizer here. In 2017, I was at rock bottom. My dad’s health was rapidly failing; my relationship with my mom […]

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The wellness wild west’s latest skincare fad is salmon sperm 

Column, Digital Marketing, Health, Optimizer, Science, SEO Tips, Technology /
This is Optimizer, a weekly newsletter sent every Friday from Verge senior reviewer Victoria Song that dissects and discusses the latest gizmos and potions that swear they’re going to change your life. Opt in for Optimizer here. While scrolling through my TikTok feed, I often find myself thinking of Elizabeth Báthory. Legend has it that […]

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AG1 is a lot less science-y than it sounds

Column, Digital Marketing, Health, Optimizer, Science, SEO Tips, Technology /
This is Optimizer, a weekly newsletter sent every Friday from Verge senior reviewer Victoria Song that dissects and discusses the latest gizmos and potions that swear they’re going to change your life. Optimizer arrives in our subscribers’ inboxes at 10AM ET. Opt in for Optimizer here. I’m willing to bet you’ve been served an ad […]

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The lonely promise of cute robots

Column, Digital Marketing, Gadgets, Optimizer, Robot, SEO Tips, Tech, Technology /
This is Optimizer, a weekly newsletter sent every Friday from Verge senior reviewer Victoria Song that dissects and discusses the latest gizmos and potions that swear they’re going to change your life. Optimizer arrives in our subscribers’ inboxes at 10AM ET. Opt in for Optimizer here. Unboxing Mirumi is like traveling back in time. It’s […]

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Influencers are pushing suspicious peptides. How much are you willing to risk?

Column, Digital Marketing, Gadgets, Health, Optimizer, Science, SEO Tips, Technology /
This is Optimizer, a weekly newsletter sent every Friday from Verge senior reviewer Victoria Song that dissects and discusses the latest gizmos and potions that swear they’re going to change your life. Optimizer arrives in our subscribers’ inboxes at 10AM ET. Opt in for Optimizer here. On TikTok, it’s disturbingly easy to find videos of […]

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This 3D-scanned insole is another example of placebo tech

Column, Digital Marketing, Gadgets, Optimizer, SEO Tips, Tech, Technology /
This is Optimizer, a weekly newsletter sent every Friday from Verge senior reviewer Victoria Song that dissects and discusses the latest phones, smartwatches, apps, and other gizmos that swear they’re going to change your life. Optimizer arrives in our subscribers’ inboxes at 10AM ET. Opt in for Optimizer here. I take my feet seriously. Which […]

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CES 2026 was awash in bodily fluids

CES, Column, Digital Marketing, Health, Optimizer, Science, SEO Tips, Technology /
This is Optimizer, a weekly newsletter sent every Friday from Verge senior reviewer Victoria Song that dissects and discusses the latest phones, smartwatches, apps, and other gizmos that swear they’re going to change your life. Optimizer arrives in our subscribers’ inboxes at 10AM ET. Opt in for Optimizer here. At CES 2026 this week, people […]

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The wellness wild west is back on its bullshit with unapproved weight loss drugs

Column, Digital Marketing, Health, Optimizer, Science, SEO Tips, Technology /
This is Optimizer, a weekly newsletter sent every Friday from Verge senior reviewer Victoria Song that dissects and discusses the latest phones, smartwatches, apps, and other gizmos that swear they’re going to change your life. Optimizer will be taking a break for the holidays and will be back January 9th. Opt in for Optimizer here. […]

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