Paid Ads

For the past several months, advertising on ChatGPT meant getting an invitation. A small group of brands had access. Everyone else waited. Self-serve access is now open to all advertisers, and the dynamics that made early access valuable are already starting to shift. Key Takeaways The Numbers Behind the Launch ChatGPT crossed $100 million in […]

Key Takeaways TikTok-native creative authenticity remains essential, even within premium placements TikTok’s 2026 IAB NewFronts presentation made one thing clear: the platform is no longer asking brands to treat it as a social experiment. It is asking for a seat at the table alongside TV and streaming budgets, and the new ad products it unveiled […]

Key Takeaways On January 22, 2026, TikTok USDS Joint Venture LLC officially purchased TikTok’s U.S. operations from ByteDance, transferring control to an American-led investor group anchored by the tech giant, Oracle, and investment groups Silver Lake and MGX. What does this mean for advertisers on the platform? The app isn’t shutting down. This is a […]

Key Takeaways According to Pew Research, 83 percent of U.S. adults watch streaming services, while only 36 percent subscribe to cable or satellite TV at home. In Q4 2025, 74.2 percent of all TV viewing was ad-supported, with streaming accounting for 45.6 percent of that share, the largest of any category, per Nielsen.  Ad dollars […]

Key Takeaways Your impression numbers look healthy. Your click-through rate tells a different story. For many paid search teams, this is the new reality. AI Overviews now appear at the top of Google search results for millions of queries, answering user questions before they ever reach the ads. Impressions hold steady or climb. Clicks get […]

If you’ve looked at a Google Ads Search Term Report (STR) lately, you know it feels like stepping off a merry-go-round a little too fast. The tidy lists of “best running shoes” or “mortgage rates NYC” that we built entire careers around? Those are fading out. Now, it’s a wall of text that sounds like someone rambling into their phone while driving. You see stuff […]