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How Ferrari bungled the design of its first EV

Apple, Design, Digital Marketing, Electric Cars, SEO Tips, Tech, Technology, Transportation /
For nearly 80 years, Ferrari occupied a unique cultural space where its cars were aspirational, even for people who resented those who could afford them. The price, the exclusivity, and the opacity of the buying process allowed Ferrari to sail above ordinary criticism. You might not be able to afford one, but you still wanted […]

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An Indian court says Google can be liable for selling rivals a brand’s name

Digital Marketing, Google, India, Next Featured, SEO Tips, Technology /

The Delhi High Court held that letting competitors bid on the trademark ‘Hindware’ as an ad keyword is infringement, and that Google’s safe-harbour shield does not cover it. The business of search advertising rests on a quiet assumption: that a platform can auction off any word, including someone else’s brand name, and treat the legal […]

This story continues at The Next Web

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