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Google’s March Spam Update Felt Muted But May Signal Bigger Changes via @sejournal, @martinibuster

Why Google’s recently finished Spam Update could be the beginning of something bigger that is yet to come.

The post Google’s March Spam Update Felt Muted But May Signal Bigger Changes appeared first on Search Engine Journal.

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Keyword Cannibalization: What It Is and How to Avoid It

Key Takeaways Keyword optimization is a core part of most digital marketing strategies. While it is a pillar of good SEO, it can backfire if keyword cannibalization sneaks in. Repeating keywords across multiple pages turns those pages against each other in search results. Because Google doesn’t know which one to prioritize, they both lose ground. […]

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