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Snapchat’s ‘Reals’ joke mocks Instagram’s many ripoffs

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It’s April Fools’ Day, and Snap is using the occasion to “announce” that it’s switching the name of Snapchat’s Spotlight feed, the app’s Instagram Reels-like feed of shortform vertical videos, to “Reals.” In a video featuring co-founder and CEO Evan Spiegel, Snap also includes a description of “Reals” as a place where “real people share […]

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Snapchat announces ‘The Snappys,’ its first-ever creator awards show

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Snapchat is the latest social media platform to launch awards for creators, joining TikTok and Instagram.

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Snapchat+ tops 25M subscribers, driving company’s direct revenue ARR to $1B

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The revenue milestone comes as Snap has added additional paid offerings outside of its core Snapchat+ subscription over the past year to diversify its revenue streams.

Snapchat+ tops 25M subscribers, driving company’s direct revenue ARR to $1B Read More »

Snapchat launches creator subscription in the U.S.

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Snapchat will let creators set their monthly subscription price.

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Snapchat now lets you inform others when you have arrived at your destination

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With its new “Arrival Notifications,” users can now set one-time or recurring alerts for locations beyond their home, providing an automatic way to share when they’ve arrived at their destination.

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As it preps Specs for the masses, Snap’s Q4 shows revenue growth but fewer daily users

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The company is engaged in a strategy to diversify its revenue sources as it heads into the new year.

As it preps Specs for the masses, Snap’s Q4 shows revenue growth but fewer daily users Read More »

Snap gets serious about Specs, spins AR glasses into standalone company

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The social media company’s smartglasses are set to be released to the public later this year.

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Snapchat gives parents new insights into teens’ screen time and friends

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With these new features, Snap is likely looking to appease regulators and parents over concerns about safety and screen time on its platform.

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Snapchat’s new Quick Cut stitches a video together for you

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Snap just launched a new Quick Cut video editing tool right inside Snapchat that “helps Snapchatters turn their favorite Memories into beat-synced, ready-to-share videos in seconds.” With Quick Cut, you can select multiple photos or clips and then “instantly preview a rendered video,” and the feature is accessible from multiple places in the app, including […]

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Snapchat rolls out its end-of-year Recaps

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The Recap is a short video that offers a personalized look at highlights from Snaps, Stories, and Chats, showing how users connected and expressed themselves throughout the year.

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