Virtual Reality

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Meta spent $400 million and fought the US government to buy a VR fitness app, then let its creators take it back

Digital Marketing, Gaming, Merge and Acquisition, Meta, SEO Tips, Technology, Virtual Reality /

In 2023, Meta fought an eight-month antitrust battle with the Federal Trade Commission for the right to acquire Within, the studio behind the VR fitness app Supernatural. The deal was reportedly worth around $400 million. Mark Zuckerberg even testified in court to get it done. Less than three years later, Meta is handing it back. The company announced […]

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Supernatural isn’t dead after all

Digital Marketing, Fitness, Gadgets, News, SEO Tips, Tech, Technology, Virtual Reality /
A few months ago, Meta effectively handed Supernatural, a popular VR fitness game on the Meta Quest, a death sentence. As part of overarching VR layoffs, the company announced the game would no longer get any new content, enraging its tightly knit, devoted community. Now it looks like Supernatural is getting a second chance. Today, […]

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Xreal’s budget AR glasses feature anti-shake tech and swappable frames

Digital Marketing, Gadgets, News, SEO Tips, Tech, Technology, Virtual Reality, Wearable /
Augmented reality wearables provider Xreal has launched a new “X By Xreal” (XBX) sub-brand, with its first customizable, lightweight smart glasses coming to the US in July. The new a01 AR glasses will be available starting at $299, featuring a “highly stable anti-shake mode” and interchangeable front frames. While the a01 lacks the degrees-of-freedom (DoF) […]

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Google DeepMind plugs Street View into its world model, and you can explore simulated cities today

Artificial Intelligence, Digital Marketing, Google, Self-driving, SEO Tips, Technology, Virtual Reality /

Google DeepMind has connected its Project Genie world model to 20 years of Street View imagery, allowing users to wander through AI-generated simulations of real places. The integration, announced at the Google I/O developer conference on Monday, marks one of the most tangible demonstrations yet of what generative world models can do when paired with […]

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Meta blames RAM shortage for $100 Quest 3 price hike

Digital Marketing, Meta, News, SEO Tips, Tech, Technology, Virtual Reality /
Meta is the next tech company to hike up hardware prices due to the global memory shortage. Beginning April 19th, Meta’s 128GB Quest 3S VR headset will cost $349.99, the 256GB Quest 3S will cost $449.99, and the Quest 3 will cost $599.99. Those are increases of $50 for both Quest 3S models and $100 […]

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The man who coined Metaverse now says Meta’s glasses are creepy

Digital Marketing, News, SEO Tips, Tech, Technology, Virtual Reality /
Neal Stephenson didn’t invent the virtual reality headset. But Meta certainly knows his name – in 1992, his seminal cyberpunk novel Snow Crash coined the phrase “Metaverse” to describe a virtual reality world experienced through VR goggles. It inspired many key VR developers – and in 2021, Facebook decided to rename its entire company to […]

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Meta’s VR metaverse is ditching VR

Digital Marketing, Meta, News, SEO Tips, Tech, Technology, Virtual Reality /
Meta, after laying off about 10 percent of its Reality Labs division, closing three VR studios, stopping new content for VR fitness app Supernatural, and discontinuing its metaverse for work, is announcing a major change for its Horizon Worlds metaverse platform. Instead of attempting to make the 3D social platform work for both VR and […]

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YouTube is coming to the Apple Vision Pro

Apple, Digital Marketing, SEO Tips, Streaming, Tech, Technology, Virtual Reality, YouTube /
The Apple Vision Pro will finally get an official visionOS YouTube app on Thursday. With the visionOS YouTube app, you’ll be able to watch all videos available on YouTube, including standard videos, Shorts, 3D, 360, and VR180 videos, Apple spokesperson Corey Nord tells The Verge. The Vision Pro launched more than two years ago, but […]

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The tragedy of Supernatural

Digital Marketing, Features, Fitness, Gadgets, SEO Tips, Tech, Technology, Virtual Reality /
When you picture a virtual reality headset user, you’re probably not picturing someone like Sherry Dickson. At 69, the snowy-haired, retired elementary school teacher hops into her Meta Quest headset five days a week, for roughly 60 to 90 minutes at a time. She’s not attending live concerts or watching immersive films. Dickson, a fitness […]

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Virtuware’s Vision for Immersive Technology

Digital Marketing, Gaming, SEO Tips, social media, Tech, Technology, Virtual Reality /

Virtuware, a technology studio based in the United Kingdom, is focused on building thoughtful digital environments across virtual, augmented, and mixed reality. Its mission is to create accessible experiences considerate of how people spend time in immersive spaces. Through a blend of technical craftsmanship and human-centred design, the company approaches innovation as a means of supporting meaningful interaction and creative expression. The business began as a consulting practice founded by software engineer Hamza Qureshi, whose early career developed alongside the evolution of social virtual reality. “I spent a lot of time working inside a major social VR environment, which gave…

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