How to optimize video for AI-powered search
Learn which video signals AI relies on, and how visuals, audio, transcripts, and schema shape search visibility and brand accuracy.
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From searching to delegating: Adapting to AI-first search behavior
As AI replaces clicks with answers, user engagement moves deeper into the funnel. Here’s how SEO and content strategies must adapt.
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Why first-touch analytics matters more than ever for SEO in 2026
AI-driven search is breaking last-touch attribution. First-touch analytics reveals SEO’s role in discovery, influence, and revenue.
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A smarter way to approach AI prompting
Prompts describe tasks. Rubrics define rules. Here’s how rubric-based prompting reduces hallucinations in search and content workflows.
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What 75 SEO thought leaders reveal about volatility in the GEO debate [Research]
AI search sentiment is positive, but consistency isn’t. Data shows why volatility – not acronyms – is the real risk.
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75% of ChatGPT users rely on ‘keywords’ for local services: New data
New data shows people use ChatGPT to find local healthcare and aesthetics providers through short prompts, keywords, and limited follow-up.
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International SEO in 2026: What still works, what no longer does, and why
AI-mediated search introduces new risks for international SEO. See how semantic collapse and freshness drift shape global visibility.
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Does llms.txt matter? We tracked 10 sites to find out
We analyzed llms.txt across 10 websites. Only two saw AI traffic increases — and it wasn’t because of the file.
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7 real-world AI failures that show why adoption keeps going wrong
From illegal trades to chatbot lawsuits, these examples reveal the operational, legal, and reputational risks behind failed AI deployments.
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Why LLM-only pages aren’t the answer to AI search
Creating pages only machines will see won’t improve AI search visibility. Data shows standard SEO fundamentals still drive AI citations.
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