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Search behavior has evolved, but many SEO strategies have not. New research reveals what’s actually working to build visibility in AI search.
What higher ed data shows about SEO visibility and AI search Read More »
LinkedIn says Google’s AI Overviews cut non-brand B2B awareness traffic, forcing a rethink of how discovery works.
LinkedIn: AI-powered search cut traffic by up to 60% Read More »
The agentic web is emerging fast. Definitions, practical applications, and pros and cons help clarify what readiness really looks like.
Are we ready for the agentic web? Read More »
Learn how to combine SEO and AEO competitive research to uncover demand, shape positioning, and influence AI visibility before the click.
Advanced ways to use competitive research in SEO and AEO Read More »
How custom GPTs can be used in SEO, with example prompts for planning, analysis, reporting, and technical work.
7 custom GPT ideas to automate SEO workflows Read More »
AI Overviews and zero-click SERPs have broken the traffic model. SEO ROI now depends on brand strength, not just rankings.
Is SEO a brand channel or a performance channel? Now it’s both Read More »
A roundtable of SEO’s most trusted voices explains how LLMs really surface brands, why shortcuts fail, and what’s working now.
How to optimize for AI search: 12 proven LLM visibility tactics Read More »
Data shows AI assistants recommend only 1% to 11% of locations, revealing a massive gap between Google rankings and AI visibility.
AI local visibility is up to 30x harder than ranking in Google: Report Read More »
AI recommendations vary wildly even with identical prompts. The data shows intent holds, but position tracking is mostly noise.
AI recommendation lists repeat less than 1% of the time: Study Read More »
AI search now handles discovery, decisioning, and transactions. Here’s what that means for SEO strategy in 2026.
The future of search visibility: What 6 SEO leaders predict for 2026 Read More »