Google Analytics showing zero traffic on September 1st
This seems like a widespread bug impacting a lot of GA4 accounts.
Google Analytics showing zero traffic on September 1st Read More »
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Google Analytics adds custom conversion attribution windows
Google Analytics now supports custom conversion windows for click-through and engaged-view attribution.
Google Analytics adds custom conversion attribution windows Read More »
Google adds Campaign Data Import Validation Report
Advertisers can now identify missing campaign metrics in imported data, improving the accuracy of cross-channel reporting.
Google adds Campaign Data Import Validation Report Read More »
Google Analytics adds campaign diagnostics for missing aggregate identifiers
The new Google Analytics alert helps marketers identify missing URL parameters that can reduce campaign attribution accuracy.
Google Analytics adds campaign diagnostics for missing aggregate identifiers Read More »
Google Analytics adds source grouping and hostname filtering
Google Analytics is introducing cleaner source attribution and new filtering controls, for easier cross-channel performance analysis
Google Analytics adds source grouping and hostname filtering Read More »
Google Analytics adds AI Assistant channel to measure AI traffic
You can now see in Google Analytics which AI tools drive visits and whether users from ChatGPT, Claude, or Gemini convert differently.
Google Analytics adds AI Assistant channel to measure AI traffic Read More »
Why Google Ads, GA4 and CRM numbers never match
Attribution models, reporting windows, and customer journeys all create measurement gaps between ad platforms, analytics tools, and CRMs.
Why Google Ads, GA4 and CRM numbers never match Read More »
Google Analytics Data API adds cross-channel conversion reporting (alpha)
Developers can now access unified paid and organic conversion data programmatically, though the feature is still in limited alpha.
Google Analytics Data API adds cross-channel conversion reporting (alpha) Read More »
How to use GA4 and Looker Studio for smarter PPC reporting
Unify GA4 and ad platform data into dashboards that pace spend, flag wasted budget, and reveal what’s really driving performance.
How to use GA4 and Looker Studio for smarter PPC reporting Read More »
Google Analytics adds AI insights and cross-channel budgeting to Home page
The Analytics updates surface key performance changes automatically and help marketers allocate paid budgets more strategically.
Google Analytics adds AI insights and cross-channel budgeting to Home page Read More »