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AI’s water and electricity use soars in 2025

AI, Climate, Digital Marketing, Energy, Environment, News, SEO Tips, Technology /
AI created as much carbon pollution this year as New York City and guzzled up as much H20 as people consume globally in water bottles, according to new estimates. The study paints what’s likely a pretty conservative picture of AI’s environmental impact since it’s based on the relatively limited amount of data that’s currently available […]

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Gemini 3 Flash is here, bringing a ‘huge’ upgrade to the Gemini app

AI, Digital Marketing, Google, News, SEO Tips, Tech, Technology /
Google is upgrading its Gemini app with Gemini 3 Flash, a more efficient version of its flagship AI model that’s still capable of fielding complex requests. The new model will replace Gemini 2.5 Flash as the default inside the Gemini app, and it’s headed to Google Search, too. Its arrival comes one month after the […]

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What could’ve been Google’s worst year turned into one of its best

AI, Digital Marketing, Google, Law, Policy, Politics, SEO Tips, Technology /
2025 could have been a pretty disastrous year for Google. The company came in knowing it had three major legal battles to fight, increasing competition in the burgeoning AI market, and a new US president to adapt to. It looked possible – perhaps likely – that the company might be broken up and forced to […]

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In 2025, wearables made a hard pivot to AI

AI, Digital Marketing, Gadgets, SEO Tips, Tech, Technology, Wearable /
Years from now, I’ll look back at 2025 as the year when a fundamental shift happened in wearable technology. Over the last decade, the category has been synonymous with health and fitness. In many ways, that association is still the primary one. But this year, I’ve seen an increasing number of tech companies pitch another […]

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Tesla misled customers about self-driving features, judge rules

AI, Autonomous Cars, Cars, Digital Marketing, Electric Cars, News, SEO Tips, Technology /
Tesla could be temporarily locked out of its biggest US market if it doesn’t change deceptive marketing that exaggerates the self-driving capabilities of its cars, the California Department of Motor Vehicles warned on Tuesday, adopting the ruling of an administrative law judge. The DMV said Tesla’s use of terms like “Autopilot” and “Full Self-Driving” to […]

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