Email

Key Takeaways Have you noticed your team is sending more emails than ever, but the results don’t feel any different? Most marketers are pointing AI at email marketing’s wrong problem. The real opportunity is understanding customer intent, automating decisions, and personalizing experiences at scale. Most teams are using AI to write more emails without fixing […]

Key Takeaways A “Hi, [first name]” token in a subject line used to feel personal. Today it barely registers. Consumers have seen it so many times that it reads as the absence of personalization rather than the presence of it. AI has changed what’s possible in email marketing, and in doing so, it’s changed what […]