BMW

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BMW’s in-car Spider-Man ad is villain behavior

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When a premium car brand like BMW says it has a “special surprise” in store for drivers, I’d expect something more luxurious than having a movie commercial beamed onto the dashboard. That’s exactly what’s happening to many BMW owners, however, who are being shown banner ads for Spider-man: Brand New Day on their Control Display […]

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BMW’s Neue Klasse M concept brings next-gen EV tech to motorsports

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Just in time for Le Mans, BMW is pulling the cover off its new M performance concept built on the Bavarian automaker’s Neue Klasse next-generation architecture. The concept is the debut of a new design language for BMW’s M division, signaling a shift toward a more electrified future. The company says it is built on […]

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BMW iX3 has a lower starting price than comparable gas-powered X3

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The 2027 BMW iX3 is now available in the US, and its starting price my surprise and delight fans of the Bavarian automaker. The iX3, which is the first vehicle built on BMW’s next-gen Neue Klasse platform, starts at $62,850 including shipping, which is about $5,000 less than the equivalent gas-powered BMW X3 M50 xDrive […]

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BMW is one step closer to selling you a color-changing car

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At CES 2022, BMW debuted its BMW iX Flow concept car that could dynamically change its appearance using the same grayscale E Ink panels found in e-readers like the Kindle. It was followed by the BMW i Vision Dee concept and the BMW i5 Flow Nostokana that were both upgraded with color E Ink panels. […]

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BMW’s flagship 7 Series gets its ‘Neue Klasse’ upgrade

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Ever since BMW first announced its “Neue Klasse” next-generation electric vehicle architecture and design language way back in 2021, the question on many fans’ minds was when the new technology would reach the automaker’s flagship 7 Series. Well, that moment has finally arrived. Today, at events in New York City and Beijing, BMW unveiled its […]

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BMW brings back the i3 as a funky four-door EV

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BMW’s new class of EVs begins with the iX3 SUV, but you had to know it wouldn’t end there. The company’s engineers didn’t spend all that time working up a completely redesigned and substantially more efficient EV platform just for one crossover, and now it’s time for the second wave. Meet the new i3, which […]

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BMW says electric M3 will be a ‘new level’ of performance

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BMW teased its forthcoming all-electric M-series performance sedan today, promising that the quad-motor M3 sports car would feature specs that are truly next level when it arrives in 2027. The M3 will have four electric motors and simulated gear shifting, a feature that is quickly becoming a must-have for electrified sports cars. BMW says the […]

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The 2026 BMW iX3 voice assistant will be powered by Alexa+

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BMW is finally getting the next-generation Alexa voice assistant and it’s coming with a generative AI upgrade. Amazon said Monday that the 2026 BMW iX3 will be equipped with Alexa+, the same generative AI tech that launched in millions of the e-commerce giant’s smart devices last year. This will be the first vehicle to come […]

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