Building a Business

Faceless brands read as untrustworthy. Authority can’t be scripted by a PR team or outsourced to a spokesperson. It must be earned by leaders willing to stand in front of their own vision.

Scrap your “AI Personalization” playbook. I’m going to show you how to get personal and build genuine relationships with potential clients.

Companies need to use the disruption created by job cuts as an opportunity to rethink how work gets done, with help from AI.

When possibility becomes limitless, choosing well becomes a discipline.

A redesign can reveal unresolved choices about positioning, offerings, audiences and ownership. Addressing them before design begins creates stronger alignment and a better customer experience.

Stephanie Yuhas needed another income stream amid the pandemic and writer strikes.

AI agency requires founders to think like owners protecting equity and data can matter as much as adopting the latest technology

Building your own software used to be about capability. Now it’s about risk.

She built AI for some of the biggest companies in the world. Then she decided restaurants needed it more.

More clients, more employees and more revenue can look like success. But if growth isn’t creating more profit, a stronger company and a better life, you may simply be building a bigger job.