Building a Business

AI phishing works because it exploits the way people communicate at work. Fixing it requires security teams and communications leaders working together.

How a witch doctor in Ecuador and one very weird TV segment turned his show into a global brand.

Here’s how to invest in custom visuals and turn that content into years of stronger engagement, trust and brand differentiation.

Here are five things I’ve learned about when and how to rebuild your business to get to the next stage.

SVB’s collapse exposed how fragile startup assumptions can be — here’s how founders should rethink fundraising to build resilience and protect control.

Dr. Lior Lewensztain was unimpressed by the products available in U.S. grocery stores.

Here are seven things CEOs regret most and what every leader can learn from them to make better decisions.

We have built the most measurable creative medium in human history. That turns out to be a more complicated achievement than it sounds.

Growth feels like progress right up until it destroys everything you built. Here’s what actually happens when you chase revenue without design.

A concise founder-focused article arguing that while attention and virality can be engineered, long-term business value comes from protecting audience trust through disciplined monetization decisions and a clear “Trust Stack” filter.