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How MLB can make baseball relevant on a fast-changing internet

Column, Creators, Digital Marketing, Entertainment, SEO Tips, Sports, Tech, Technology /
This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on the contemporary attention economy, follow Mia Sato. The Stepback arrives in our subscribers’ inboxes at 8AM ET. Opt in for The Stepback here. How it started “KING BASEBALL, monarch of the American sport world, is sick,” […]

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DHS reportedly detained a Columbia University student and content creator

Creators, Digital Marketing, Policy, Politics, SEO Tips, social media, Tech, Technology /
Department of Homeland Security agents “made misrepresentations” to gain access to a Columbia University residential building and detained a student early Thursday morning, according to a statement issued by the school. “Our understanding at this time is that the federal agents made misrepresentations to gain entry to the building to search for a ‘missing person,'” […]

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Google’s Nano Banana 2 brings advanced AI image tools to free users

AI, Creators, Digital Marketing, Google, News, SEO Tips, Tech, Technology /
Google is bringing a more powerful version of its Nano Banana AI image model to free users. Nano Banana 2 (also known as Gemini 3.1 Flash Image) is rolling out today across the Gemini app and other Google AI platforms, making knowledge and rendering features that were previously exclusive to Nano Banana Pro available for […]

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Adobe’s new AI video editing tool stitches clips into a first draft

Adobe, AI, Creators, Digital Marketing, News, SEO Tips, Tech, Technology /
Adobe is launching a new Firefly tool that helps video editors to focus on storytelling by creating a first cut to refine and build around. The Quick Cut feature is launching in beta today for Firefly’s video editor, allowing users to automatically assemble clips together based on text prompts and simple creator inputs. “Quick Cut […]

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More Shohei Ohtani content is coming to TikTok

Creators, Digital Marketing, Entertainment, News, SEO Tips, Sports, Tech, Technology /
Major League Baseball wants more of a footprint on TikTok. Just in time for spring training, the two companies announced Tuesday they were partnering to expand baseball content on TikTok, including creating an MLB hub in the app and, of course, bringing in more influencers. Baseball is coming back after a season that was especially […]

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If Big Tech cared about fighting AI slop, it wouldn’t be drowning us in it

AI, Creators, Digital Marketing, Report, SEO Tips, social media, Tech, Technology /
As 2025 drew to a close, Instagram head Adam Mosseri ended the year by doom-posting about AI. “Authenticity is becoming infinitely reproducible,” Mosseri lamented. “Everything that made creators matter – the ability to be real, to connect, to have a voice that couldn’t be faked – is now accessible to anyone with the right tools.” […]

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Social media on trial: tech giants face lawsuits over addiction, safety, and mental health

Creators, Digital Marketing, Google, Meta, News, Policy, SEO Tips, Technology /
A set of bellwether cases alleging that social media platforms harmed teens’ safety and mental health is going to trial this year, putting executives like Meta CEO Mark Zuckerberg on the stand to answer questions about what they’ve done or not done to protect kids. Unlike many earlier legal challenges against social media companies, these […]

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Samsung is slopping AI ads all over its social channels

AI, Creators, Digital Marketing, News, Samsung, SEO Tips, Tech, Technology /
After cramming AI into every inch of its smartphones, appliances, and other devices, Samsung is now increasingly slapping it across social media. Several videos posted to the company’s YouTube, Instagram, and TikTok accounts in recent weeks were made or edited using generative AI tools, including its latest teaser for the upcoming Galaxy S26 series. The […]

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Can Democrats post their way to midterm victories?

Creators, Digital Marketing, Policy, Politics, Report, SEO Tips, social media, Technology /
During the 2024 presidential election, @KamalaHQ was something of an alter ego for Vice President Kamala Harris – as Harris ran a buttoned-up campaign, the online accounts shared clips of her set to viral TikTok sounds, shitposted unflattering pictures of Donald Trump, and adopted a voice that was at times indistinguishable from the average 20-something […]

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