Digital Marketing

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Rivian downsizes its goals for its EV factory in Georgia

Rivian announced some changes today with regard to the factory its building in the state of Georgia. The company was planning to build the facility in two phases, each resulting in 200,000 vehicles of annual production capacity, for a total of 400,000 units. Now the company says it is only planning for 300,000 units of […]

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Rivian’s revenue is up as R2 production kicks into gear

Rivian reported its first quarter earnings of 2026, providing us a closer look at the company’s financial health as it kicks off production for the crucial R2 electric vehicle. We’ve already got Rivian’s production and delivery statement from the first three months of the year. The company sold 10,365 vehicles in Q1, representing 20 percent […]

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How to Calculate Share of Voice (+ Why it Matters for SEO)

Your analytics dashboard tracks clicks, but it doesn’t convey the complete picture. When a buyer reads an AI answer that mentions your competitor, or scrolls through a Reddit thread where your brand doesn’t appear, that’s lost visibility. And it won’t show up anywhere in your traffic data. Share of voice (SoV) captures what traffic metrics …

The post How to Calculate Share of Voice (+ Why it Matters for SEO) appeared first on Backlinko.

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The logic of the racist Supreme Court isn’t adding up

Close watchers of the Supreme Court knew that the conservative supermajority was about to murder what was left of the Voting Rights Act. Wednesday’s decision in Louisiana v. Callais took down Section 2 of the law, clearing the way for racist gerrymandering, because it is now racist to remedy racism. The decision is an affront […]

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