Digital Marketing

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What is Customer Lifetime Value?

Key Takeaways Customer lifetime value (CLV) is the revenue a customer is likely to generate over their entire relationship with your business. In marketing, it’s one of the few numbers that tells you whether your growth is sustainable. A campaign can hit its numbers and still lose money, but if you’re only measuring clicks or […]

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A rogue AI led to a serious security incident at Meta

For almost two hours last week, Meta employees had unauthorized access to company and user data thanks to an AI agent that gave an employee inaccurate technical advice, as previously reported by The Information. Meta spokesperson Tracy Clayton said in a statement to The Verge that “no user data was mishandled” during the incident. A […]

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Microsoft’s go-to Xbox controller is selling at its best price of the year

Microsoft’s Xbox console strategy needs work, but its Bluetooth-ready controller that shipped alongside the Xbox Series X and Series S is fantastic. We think it’s one of the best Xbox controllers out there, thanks to its comfortable design, multiplatform compatibility (it works great on the Steam Deck and PC, too), and its textured grips and […]

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