Digital Marketing

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All the wrong EVs are getting cancelled

These past few weeks have been particularly brutal for the EV industry – and anyone who believes that electric vehicles are the future. Thanks to slowing demand and policy whiplashes, automakers are on an EV murder spree, killing a host of promising new models. The EV graveyard grows bigger by the minute. And unfortunately, as […]

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AI analytics agents need guardrails, not more model size

Picture a VP of finance at a large retailer. She asks the company’s new AI analytics agent a simple question: “What was our revenue last quarter?” The answer comes back in seconds. Confident. Clean. Wrong. That exact scenario happens more frequently than many organizations would care to admit. AtScale, which enables organizations to deploy governed […]

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Prediction markets are trying to lure journalists with partnership deals

Prediction markets are working to ingratiate themselves with mainstream news and culture: The Golden Globes broadcast in January was plastered with Polymarket odds, the AP is licensing election data to Kalshi, and a partnership between Polymarket and Substack means more prediction market data in newsletters. Some prediction market exchanges are now attempting to strike deals […]

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