How to get the most from Microsoft Advertising campaigns
Improve Microsoft Advertising performance with stronger AI signals, measurement, creative, and campaign structure.
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Microsoft Advertising
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Microsoft expands Performance Max testing with new experiment types
Microsoft is expanding PMax testing with two new experiment types that help measure campaign impact and validate upgrades.
Microsoft expands Performance Max testing with new experiment types Read More »
Microsoft Ads expands LinkedIn targeting with job seniority filters
Microsoft Ads now lets advertisers target audiences by LinkedIn job seniority across Search and Audience campaigns.
Microsoft Ads expands LinkedIn targeting with job seniority filters Read More »
Microsoft expands Audience Ads eligibility for cryptocurrency exchanges
Microsoft is opening more premium ad inventory to cryptocurrency advertisers while maintaining existing compliance requirements.
Microsoft expands Audience Ads eligibility for cryptocurrency exchanges Read More »
Microsoft rolls out AI-powered bidding, reporting and import updates for advertisers
Microsoft AI-powered bidding, attribution and reporting tools aim to simplify multi-platform campaign management.
Microsoft rolls out AI-powered bidding, reporting and import updates for advertisers Read More »
Microsoft Advertising expands LinkedIn profile targeting to CTV
The update gives advertisers new ways to reach professional audiences across streaming inventory using LinkedIn data.
Microsoft Advertising expands LinkedIn profile targeting to CTV Read More »
Microsoft Ads expands custom columns to include all conversion metrics
Advertisers can now create more tailored metrics using full conversion data, aligning reporting with business goals.
Microsoft Ads expands custom columns to include all conversion metrics Read More »
The real strategy behind negative keywords in 2026
From match types to automation, learn how to make smarter exclusion decisions that align with account goals.
The real strategy behind negative keywords in 2026 Read More »
Query intent vs. conversion intent: Why the difference matters
What users type isn’t always what they want. Learn how aligning intent signals, behavior, and brand improves performance.
Query intent vs. conversion intent: Why the difference matters Read More »
Microsoft Ads adds deeper reporting to Performance Max placements
Microsoft Advertising now adds conversion and spend data to PMax placement reports, giving clearer insight into performance.
Microsoft Ads adds deeper reporting to Performance Max placements Read More »