Microsoft Advertising

Self-serve store edits are finally here for Microsoft Advertisers, with safeguards keeping ads running through transitions.

Microsoft is simplifying bidding by consolidating performance targets into streamlined automated strategies while keeping key controls intact.

Advertisers can now create and manage negative keyword lists directly in Microsoft Advertising

Microsoft Advertising’s new multi-image Shopping ads let brands showcase multiple product visuals in search, aiming to boost engagement and buying intent.

Microsoft Advertising’s new Performance Max learning path helps advertisers run better campaigns and showcase verified expertise.

New marketplace lets publishers set terms, track usage, and get paid when AI systems ground answers in premium, licensed content.

Microsoft’s latest updates give advertisers more control over PMax, from acquiring new customers to improving visibility and measurement

Microsoft’s new asset-level editorial review lets compliant ad components run even when others are disapproved reducing campaign disruption.

Google has added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.