Digital Marketing

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Letter from the Editor-in-Chief

Digital Marketing, Ecosystems, Media, SEO Tips, Technology /

Not long ago, like many of you, I read what I feared might be The Next Web’s final article. In late September, TNW’s co-founder announced that the tech conference and news site would be winding down, no more events, no new stories. It felt like the end of an era; the news hit hard. Yet, just a few weeks ago, a twist arrived: the tech platform Tekpon acquired 100% of TNW’s media and events brand from the Financial Times, ensuring that this nearly two-decade legacy will continue to thrive. While, myself, trying to read people’s opinions on this topic, I…

This story continues at The Next Web

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Larian’s CEO says the studio isn’t ‘trimming down teams to replace them with AI’

AI, Digital Marketing, Entertainment, Gaming, News, SEO Tips, Technology /
The CEO of Baldur’s Gate 3 studio Larian has inadvertently stirred up some controversy over the use of AI in the developer’s next game. Based on an interview with Larian CEO Swen Vincke, Bloomberg reported that the studio uses AI tools for things like developing concept art and writing placeholder text. But following some initial […]

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5 SEO keyword research tools that help teams show up in search

Digital Marketing, SEO, SEO Tips, Technology /
seo keyword research tools

SEO keyword research tools are essential for marketing teams looking to level up their content. Keyword research software can help identify search opportunities that align with a business’ offerings. That SEO strategy is crucial — nearly one-third of internet users 16 or older discover new brands through search engines.

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B2C Marketing Strategies: A Complete Guide

Digital Marketing, Marketing, SEO Tips, Technology /
Good business to consumer marketing (B2C marketing) is the lifeblood of any consumer-facing business. Even Apple, the best-known and most valuable consumer electronics company in the world still invests heavily in B2C digital marketing and advertising. Here’s a brief look at some of the trends driving the shifting B2C market: In this guide, I’ll dive […]

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