Digital Marketing

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Google wants publishers to install a button that makes readers pick them

Apps, Artificial Intelligence, Digital Marketing, Google, Marketing and SEO, Media, SEO Tips, Technology /

Google is giving publishers a button to put on their own websites. Clicking it adds that publisher to a reader’s preferred sources on Google. It is one of three personalisation changes the company announced on Thursday. The other two are a chatbot for tuning the Discover feed, and topic controls for audio news briefings. Mrinalini […]

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Apple paid 40% of its global tax bill to one country

Apple, Business, Digital Marketing, Europe, Finance, SEO Tips, Technology, United States /

Apple paid Ireland $17.1bn in tax last financial year. That is around 40% of everything it paid in corporate income tax anywhere in the world. The figure comes from a company filing that breaks Apple’s tax down country by country, Reuters reported from Dublin. Apple paid $43.2bn in income taxes worldwide in the year to […]

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AI doesn’t need to replace humans to weaken human capability

Artificial Intelligence, Digital Marketing, SEO Tips, Technology /

Artificial intelligence is becoming one of the fastest ways to remove friction from knowledge work. A 2025 field experiment termed Shifting Work Patterns with Generative AI involving 6,000 workers found that access to generative AI reduced time spent on email, with some users spending 25% less time on it each week. Another research study titled […]

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Paid Media Forecasting: How to Predict Ad Performance (Without Getting It Wrong)

Digital Marketing, Paid Ads, SEO Tips, Technology /
Key Takeaways Your forecast said this campaign would hit a 4x ROAS by month two. Instead, CPCs are up, CTR is sliding, and leadership is asking questions you don’t have good answers to. This isn’t a strategy problem. It’s a forecasting problem. Most paid media forecasts fail not because marketers are bad at math, but […]

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Apple Music will label AI songs, and the tags behind them are now mandatory

Apple, Apps, Artificial Intelligence, Business, Digital Marketing, Media, SEO Tips, Technology /

Apple Music will start showing listeners which songs were made with AI. The disclosure behind those labels also stops being optional. Apple emailed music industry partners on Thursday to announce Made With AI Labels, Billboard reported after obtaining the message. Any track a content provider tags as “materially generated using AI” will carry a visible […]

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Uber is fined 825 million euros over automated driver suspensions

Business, Digital Marketing, Europe, Government and policy, Legal, privacy, SEO Tips, Technology /

The Dutch data protection authority has decided to fine Uber €825mn, or about $966mn, for shutting down driver accounts by automated systems without telling the drivers properly. It is the second-largest penalty ever issued under the General Data Protection Regulation. Reuters reported the decision after reviewing a document dated 17 August. The regulator, known as […]

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