Digital Marketing

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To find out what customers think, this $2bn startup asks their AI twins

A startup wants companies to stop asking real people what they think, and ask fake ones instead. Simile has raised $200m at a $2bn valuation to build “agentic twins,” AI stand-ins for real consumers that firms can survey by the million. Greenoaks led the round, the New York Times reported, with Index Ventures and others […]

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Razer’s new keyboards drop the price on powerful gaming features

Razer has insisted that optical keyboard switches are the best choice for competitive esports stars and the sweatiest of try-hards, but it’s now relenting slightly by offering cheaper keyboards with magnetic switches and a similar array of gaming features. The $120 Razer Huntsman V3 HE Magnetic Mini and $140 Huntsman V3 HE Magnetic Tenkeyless, both […]

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Scale AI hired a cloud salesman as CEO. That tells you where it’s going.

A year after its founder left for Meta, Scale AI has a new boss. The choice says a lot about where the company is heading. It has named Francis deSouza, a veteran enterprise-cloud executive, as chief executive. deSouza starts on 10 August, Scale announced. He replaces interim chief Jason Droege, who ran the company after […]

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Amazon’s Zoox just won the first US OK to charge for rides in a no-wheel robotaxi

Amazon’s Zoox has become the first company allowed to charge for rides in a robotaxi that has no steering wheel and no pedals. US regulators granted the exemption on Wednesday. It is a first for the driverless-car industry. The clearance came from the National Highway Traffic Safety Administration, and was first reported by Reuters. It […]

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