Digital Marketing

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Nadella says you pay for AI twice, and Microsoft helped build the trap

Microsoft’s Satya Nadella says every firm using AI is paying for it twice, once in cash, and once in the secrets it hands over to make the thing useful. He calls it the Reverse Information Paradox. He also runs the company that helped build the trap. Satya Nadella has a warning for everyone buying AI. […]

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How to Do an SEO Audit: A Step-by-Step Website Audit Guide

Key Takeaways  You’ve set up your website, and it’s looking good at first, but then your engagement and your traffic are falling. Wondering what’s going on? You’re not alone.   According to Ahrefs, 96.55 percent of content gets no organic traffic from Google.  If you’re panicked, don’t be. An SEO audit can reveal common on-page or technical SEO issues that might be affecting your online performance.  That’s great news because acting on what you learn from an audit […]

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AI is ending older workers’ careers early, and it is coming for the well-paid ones first

The debate about AI and jobs has focused on graduates. New research suggests it should also be looking at people in their late fifties, CNBC reports. Workers aged 55 and over in AI-exposed occupations are now exiting work at higher rates than before ChatGPT launched. The finding comes from Geoffrey Sanzenbacher at Boston College’s Center for […]

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The web is now mostly bots. Cloudflare is rebuilding its defences around that

For the first time, bots generate more than half of all web traffic. Cloudflare Precursor, the company’s new tool, stops checking IDs at the door and starts watching how visitors behave once they are inside. The internet just passed a strange milestone. Bots now generate more web requests than people do. By Cloudflare’s count, automated […]

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Valarian raised $50m to help governments use US cloud without losing control of it

A London startup co-founded by a former Palantir executive has raised $50m to help governments and companies use American cloud and AI without letting America reach inside. The fear driving it stopped being hypothetical this year. Valarian, a London-based sovereignty startup, has raised a $50m (£37m) Series A led by the US venture fund NEA, […]

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States make last-ditch effort to stop the Paramount ‘media behemoth’

A dozen state attorneys general are trying to block the $110 billion merger of Paramount and Warner Bros Discovery they warn would raise movie prices and crush cable TV distributors. The states – California, Arizona, Colorado, Connecticut, Massachusetts, Minnesota, Nevada, New Jersey, New Mexico, New York, Oregon, and Washington – filed suit on Monday, arguing […]

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The EU has stopped sanctioning Russian hackers and started sanctioning the machine that makes them

The European Union and the United Kingdom have jointly sanctioned Russia’s cyber apparatus for the first time. The EU listed nine individuals and four entities, while the UK went further with 24, Politico reports. The language is what matters here. The EU’s High Representative Kaja Kallas denounced not a group but an ecosystem, spanning intelligence services, […]

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