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Data centers could send US climate pollution skyrocketing

Climate, Digital Marketing, Energy, Environment, Science, SEO Tips, Technology /
The US power sector could release 42 percent more planet-heating carbon dioxide pollution by 2030 than it did in 2025 as it builds out more fossil fuel infrastructure to meet data center electricity demand, according to a new analysis by the Sierra Club. That would essentially wipe out 15 years of greenhouse gas reductions. CO2 […]

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AI has come for Arizona’s water

AI, Digital Marketing, Environment, Features, Science, SEO Tips, Technology /
A hulking gray giant rises from the desert. Inside, engineers create the force behind our phones and computers and appliances, our streaming services and search engines and chatbots and vibe-coded apps and websites. The complex is simultaneously massive and squat, dwarfed by the mountains that surround it, and it is endless. I drive past one […]

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Voters in Texas agree: They hate data centers

AI, Digital Marketing, Energy, Environment, Policy, Politics, SEO Tips, Technology /
Ask Texas NAACP president Gary Bledsoe what it’s been like to see data center developers descend upon Austin and its surrounding suburbs and he can rattle off project after project facing opposition from locals. There’s the fight in Taylor over plans to build a data center at a site that’s supposed to be a park. […]

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Trump is making it easier for fossil fuel companies to leak methane

Digital Marketing, Energy, Environment, News, Policy, Science, SEO Tips, Technology /
In its latest gift to oil and gas companies, the Trump administration is expected to announce plans today to weaken rules that guard against methane leaks. Methane is a smog-forming pollutant and a powerful greenhouse gas that’s up to 80 times as potent as carbon dioxide on a 20-year horizon. It’s the primary component of […]

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Anthropic is burning gas to feed the AI boom

AI, Anthropic, Digital Marketing, Energy, Environment, Science, SEO Tips, Technology /
As it prepares to go public, Anthropic’s S-1 filing makes generative AI’s methane dependency glaringly obvious. “Competition for access to electrical supply and data center locations with adequate power availability is intense.” In documents filed with the US Securities and Exchange Commission Monday, Anthropic acknowledges that data centers are becoming increasingly reliant on “natural gas” […]

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Data centers could erase decades of air quality gains

AI, Digital Marketing, Energy, Environment, Science, SEO Tips, Technology /
A rush of new data centers could bring air pollution roaring back to levels not seen since the 2000s in Texas, which has become ground zero for the physical infrastructure behind generative AI. New and proposed data centers are demanding a tremendous amount of electricity. How developers and utilities meet that demand – with gas […]

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The fossil fuel comeback is here

AI, Digital Marketing, Energy, Environment, Science, SEO Tips, Technology /
The US is building more fossil fuel infrastructure than it has in a decade while renewable energy growth slows down, a new report shows. Electricity demand is also climbing faster than it has in more than a decade with more data centers, factories, and electric vehicles plugging into the grid. Despite those growing demands, the […]

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Microsoft has a new machine learning tool to improve weather forecasts

AI, Digital Marketing, Environment, Microsoft, Science, SEO Tips, Tech, Technology /
Old-school physics-based weather forecasting and even new AI models typically become less reliable beyond two weeks, a problem Microsoft claims to have solved using machine learning. Researchers with the company say they’ve found a new, cost-effective way to make more accurate weather forecasts two to six weeks in advance – allowing farmers and emergency responders […]

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Google’s power-hungry data centers crave nuclear energy

Digital Marketing, Energy, Environment, Google, Science, SEO Tips, Tech, Technology /
Google announced a new agreement to update six nuclear power plant sites across the US as the tech giant seeks to generate more electricity for its power-hungry data centers. Google signed the 20-year deal with Constellation, the leading nuclear power plant operator in the US. The power purchase agreement is meant to guarantee the revenue […]

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The planetary wave headed for California isn’t what you think it is 

Digital Marketing, Environment, Science, SEO Tips, Technology /
A rather strong “planetary wave” recently slammed into South America and is making its way toward California. In case you’re worried about headlines warning of the supposedly “freak” phenomenon “bringing trouble,” it’s worth understanding what this wave really is and isn’t. Called a Kelvin wave, it’s carrying warm water to the Americas that’s typically trapped […]

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