Why better signals drive paid search performance
Algorithms optimize what they’re given. Learn how signal quality, conversion data, and KPI alignment shape paid search performance.
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EU ruling on Google’s compliance with digital competition law is coming
The EU’s imminent ruling for the DMA March 2024 case against Google will potential have consequences for how the company operates in Europe.
EU ruling on Google’s compliance with digital competition law is coming Read More »
Google is blocking duplicate Lookalike audience lists
From April 30, Google will block the creation of duplicate Lookalike user lists in the Google Ads API, returning an error code for any violations.
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Google ads are showing identical website stats across multiple advertisers
Identical web statistics are appearing across competing Google paid search ads, potentially undermining a key trust signal for advertisers.
Google ads are showing identical website stats across multiple advertisers Read More »
Google Ads account suspensions: What advertisers need to know
Seeing the dreaded ‘Your account has been suspended’ banner in Google Ads? Learn its potential causes and how to get your account reinstated.
Google Ads account suspensions: What advertisers need to know Read More »
Google retires several legacy ad format policies
Google is removing legacy ad format policies in Google Ads, reflecting the shift toward newer, automated campaign types.
Google retires several legacy ad format policies Read More »
Google brings vehicle feeds to Search campaigns
Vehicle feeds in Google Ads let automotive advertisers show real inventory directly in Search, creating more visual and high-intent ads.
Google brings vehicle feeds to Search campaigns Read More »
30-day vs. 7-day attribution in Google Ads: What the shorter window revealed
Overlapping attribution can inflate channel performance. Learn how tightening the window reduced overlap and increased ROAS 62%.
30-day vs. 7-day attribution in Google Ads: What the shorter window revealed Read More »
YouTube tests sticky banner after ad skip
YouTube is testing a sticky banner that keeps ads visible after skips, giving advertisers extended exposure beyond the initial view.
YouTube tests sticky banner after ad skip Read More »
Google adds video visibility to Performance Max reporting
A new video usage segment in PMax reporting gives advertisers clearer insight into how video impacts performance in Google Ads.
Google adds video visibility to Performance Max reporting Read More »