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A new Google Ads bug is preventing some advertisers from editing PMax asset groups, forcing teams to rely on Ads Editor as a workaround.
Google Ads bug blocks edits to Performance Max asset groups Read More »
Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.
Agentic AI and vibe coding: The next evolution of PPC management Read More »
Google’s Campaign Mix Experiments beta lets advertisers test multiple campaign types and budgets together to find what works best.
Google adds cross-campaign testing with new Mix Experiments beta Read More »
Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce growth.
Why Demand Gen works best alongside Performance Max for ecommerce Read More »
Google’s repeated stance against ads in Gemini suggests conversational AI monetization will remain limited — and cautious — for now.
Google rules out ads in Gemini — for now Read More »
Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.
Google Shopping API cutoff looms, putting ad delivery at risk Read More »
Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what performs better.
Google Ads tests A/B experiments for Shopping ad product data Read More »
Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended options.
Google Ads makes Manual CPC easier to find Read More »
Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track without constant tweaks.
Google introduces total campaign budgets for Search Read More »
Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, centralized setting.
Google Ads rolls out account-level placement exclusions Read More »