Why your brand campaign may not be ready for AI Max
AI Mode eligibility isn’t enough reason to expand automation. Learn where to focus before testing AI Max on brand traffic.
Why your brand campaign may not be ready for AI Max Read More »
Google Ads
Auto Added by WPeMatico
Google adds new Performance Max asset testing tools
Google is giving advertisers more ways to evaluate creative performance and make data-driven optimization decisions.
Google adds new Performance Max asset testing tools Read More »
Google to update Local Services Ads policies in July
Google will update its Local Services Ads policies on July 6, renaming them as “requirements” and aligning advertiser guidelines.
Google to update Local Services Ads policies in July Read More »
Google AI Brief may be the replacement keywords never had
After 15 years of premature obituaries, the keyword may finally have a replacement. Here’s why Google AI Brief matters.
Google AI Brief may be the replacement keywords never had Read More »
Your #1 competitive advantage in Google Ads: Customer Match
Uploading your customer list to Google Ads can give Google’s AI a competitive advantage as privacy changes make tracking less effective.
Your #1 competitive advantage in Google Ads: Customer Match Read More »
How Google Display exclusions guide AI-driven optimization
Accidental clicks, bot traffic, and low-quality placements contaminate campaign data. Strategic exclusions help keep optimization on track.
How Google Display exclusions guide AI-driven optimization Read More »
Google appears to be testing new branded search controls in AI Max campaigns
Google Ads is showing AI Max branded search controls that could help advertisers separate branded/non-branded traffic more effectively.
Google appears to be testing new branded search controls in AI Max campaigns Read More »
Google Ads launches built-in lead management dashboard
Google Ads now lets advertisers manage leads and share quality signals with AI to improve bidding performance.
Google Ads launches built-in lead management dashboard Read More »
Why your B2B PPC metrics may be lying to you
More conversions and higher ROAS don’t always translate to more pipeline or revenue. Here’s how to measure incremental value more accurately.
Why your B2B PPC metrics may be lying to you Read More »
Google adds AI shopping visibility insights to Merchant Center
Google is adding new AI shopping insights to Merchant Center, giving retailers visibility into how products perform across their AI platforms.
Google adds AI shopping visibility insights to Merchant Center Read More »