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The secret to Roku’s success: not being cool

Column, Digital Marketing, Lowpass, SEO Tips, Streaming, Technology /
This is Lowpass by Janko Roettgers, a newsletter on the ever-evolving intersection of tech and entertainment, syndicated just for The Verge subscribers once a week. Roughly 10 years ago, someone told me that Roku was making “cheap hardware to sell to Walmart customers in flyover states.” The remark was meant to be an insult, belittling […]

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AI video is moving beyond clip slop

AI, Column, Digital Marketing, Entertainment, Lowpass, SEO Tips, Technology /
This is Lowpass by Janko Roettgers, a newsletter on the ever-evolving intersection of tech and entertainment, syndicated just for The Verge subscribers once a week. Hollywood is cooked – or so a growing number of people on social media would like you to believe. Their purported proof: AI-generated clips of Daniel Craig riding a Vespa […]

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Netflix’s new INKubator studio will produce animated shorts with AI

Column, Digital Marketing, Entertainment, Lowpass, SEO Tips, Streaming, Technology /
This is Lowpass by Janko Roettgers, a newsletter on the ever-evolving intersection of tech and entertainment, syndicated just for The Verge subscribers once a week. Netflix has been building a new internal studio called INKubator that aims to use AI to produce short-form animated content: The streamer is hiring for a wide variety of roles, […]

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Netflix has its own, impressive AI-powered voice search

Column, Digital Marketing, Lowpass, Netflix, SEO Tips, Streaming, Technology /
A small subset of Netflix viewers just got a new way to find movies and TV shows. The streamer recently started to test an AI-powered native voice search feature with some subscribers, prompting them to press the Netflix button on their remote control to ask for viewing recommendations. Once viewers press the button, they’re presented […]

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After working on the Vision Pro, this AR veteran is going back to phones

Column, Digital Marketing, Lowpass, SEO Tips, Tech, Technology /
This is Lowpass by Janko Roettgers, a newsletter on the ever-evolving intersection of tech and entertainment, syndicated just for The Verge subscribers once a week. When Mark Drummond was working on the Vision Pro at Apple, he had a bit of an epiphany that didn’t really fit Cupertino’s preferred narrative. Drummond was managing the Character […]

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25 years later, is it time for a new iPod?

Column, Digital Marketing, Entertainment, Lowpass, Music, SEO Tips, Streaming, Technology /
This is Lowpass by Janko Roettgers, a newsletter on the ever-evolving intersection of tech and entertainment, syndicated just for The Verge subscribers once a week. This year marks the 25th anniversary of the original iPod. With its monochrome display, mechanical scroll wheel, and 5 GB hard drive, Apple’s pioneering music player now looks like the […]

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How Netflix made us fall in love with K-dramas

Column, Digital Marketing, Lowpass, Netflix, SEO Tips, Streaming, Technology /
What do you get if you take a bunch of ripped, shirtless male K-pop idols in boxing gloves and have them spar in the ring until they’re sweating? For Netflix: another global hit. The streamer’s K-drama Bloodhounds, now in its second season, is currently tearing up its global viewing charts. Season 2 attracted 7.4 million […]

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YouTube’s TV takeover continues with 24/7 streaming ‘Stations’

Column, Digital Marketing, Lowpass, SEO Tips, Streaming, Technology, YouTube /
When Coachella returns to YouTube next week, the music festival will be offering more than just live performances. Viewers will also be able to tune into something YouTube calls Stations – 24/7 linear streams preprogrammed with videos from artists performing at the festival, perfect for playing in the background or vegging out on the couch. […]

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Meta gets ready to launch two new Ray-Ban AI glasses

AI, Column, Digital Marketing, Gadgets, Lowpass, Meta, SEO Tips, Technology /
This is Lowpass by Janko Roettgers, a newsletter on the ever-evolving intersection of tech and entertainment, syndicated just for The Verge subscribers once a week. Meta and its AI glasses hardware partner EssilorLuxottica are getting ready to launch the next generation of their Ray-Ban AI glasses. That’s according to a series of FCC filings for […]

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Paid streaming for cheapskates is having a moment

Column, Digital Marketing, Lowpass, SEO Tips, Streaming, Technology /
This is Lowpass by Janko Roettgers, a newsletter on the ever-evolving intersection of tech and entertainment, syndicated just for The Verge subscribers once a week. Streaming is getting expensive: This week, Amazon Prime Video became the latest streaming service to increase prices. In addition to the annual $139 fee for Prime, consumers now have to […]

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