6 content audit workflows to build in Claude
Turn one-off prompts into reusable skills that uncover topical gaps, outdated content, AI visibility issues, and brand voice inconsistencies.
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Opinion
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The paid brand mention problem in GEO
Paid placements and questionable outreach tactics are blurring the line between legitimate GEO and manipulative SEO.
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LinkedIn Ads CPC benchmarks: How costs compare with Google Ads
A year of B2B campaign data reveals where LinkedIn commands a premium, where costs align with Google Search, and how to budget accordingly.
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Your AI salesforce is already selling your brand. The question is who trained it.
Recommendations depend on confidence, not just content. Here’s how search, knowledge graphs, and third-party proof influence AI decisions.
Your AI salesforce is already selling your brand. The question is who trained it. Read More »
How to win competitor traffic with Demand Gen and negative-intent conquesting
Traditional competitor campaigns can be expensive and ineffective. These alternatives help you reach buyers more efficiently.
How to win competitor traffic with Demand Gen and negative-intent conquesting Read More »
How to use Google query expansion to improve content visibility
Your content may already be surfacing for searches you never planned for. Here’s how to identify those opportunities and act on them.
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What if you were held accountable for your AI slop?
A ruling against Google signals a broader shift: companies may be responsible for AI-generated errors, even when humans didn’t write them.
What if you were held accountable for your AI slop? Read More »
How to find who’s using your brand in paid search by Bluepear
A step-by-step guide for spotting competitors, affiliates and misleading advertisers in your branded search queries.
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Solo-maxxing: How tech taught Gen Z to monetise being alone
We can no longer pretend that the bridge between generations is invisible, because it stands before us, growing wider every day, harder to cross and harder even to name. Nor can we deny that technology has had its hand in this rupture, since it has not merely changed the tools we use but changed the […]
This story continues at The Next Web
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Stop trying to replace people with AI
Fear-based AI positioning grabs attention, but it can undermine trust. Here’s why augmentation is a stronger long-term marketing strategy.
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